My Passion in Singing

My Life Without music, my life would be a mistake because I exist in a world filled with songbirds. I live in a world filled with colorful hopes and dreams. I dream to climb the ladder of fame but I realize that living simply is my happiness while doing my very best to achieve my dreams no matter how high or low they are. I have many affiliations since elementary and most of these are into singing because it is one way of expressing myself. When I was a child, I already use my talent in singing because one of my dreams is to make my name shine in lights and make my faces known to everyone in the world.I started singing in front of a crowd when I was 6 years old. Each one in our class was required to sing, and I was amazed at how my classmates and teacher admired my voice. That was the day when I found out that there was something special in me. That was the day when I started to dream of singing in front of more people and not just in front of the mirror. Because of that event, teach ers and student leaders approach me whenever there is an event in our school and they ask me to render a song number. I always agree and prepare.At the end of each song number, I always feel glad. I know I made others happy by entertaining them, and I made myself happy because I just had another chance to sing in front of a huge crowd. Nothing makes me happier than getting that experience and making myself more prepared to chase my bigger dream which is to become a famous singer. I always sang Japanese songs when I was elementary and through this, I became a regular singer at Mindanao Kokusai Daigaku for three years. I am also a cantor and psalmist at San Pedro Cathedral Parish.I have been part of Star Magic Davao since 2011 because I believe that it could also pave my way to being known nationwide. I takes part in their workshop and treats these as my training. I also believe that these will equip me with the right skills I will need in order to reach my dream. I am doing everythin g I can to achieve my dreams but staying humble. My angelic voice is a God-given gift so I must share this gift to everyone and not to hide it. I believe that through singing, I please our Creator.My passion for singing, coupled with love for music comes from deep within my heart, mind, and soul. Singing is my cigarette, alcoholic drink, my escape from anger and pain. I really love singing because I think it is not just an art, it is a means of expressing one's emotion. Today, I am just a typical young girl but with all my efforts, I may be seen as a star in the future. There may be obstacles standing in my way but I hope I can go through these smoothly and succeed in reaching my dreams.

Intentional Teaching Cycle

The Connecticut Preschool Assessment Framework manual states â€Å"early childhood teaching is a continuous process of planning and observing. Teachers plan activities and experiences that help children learn. As the educators observe the students, the educators learn about the students and then are able to plan new activities and teaching strategies to challenge the students to progress further. This process is called intentional teaching†.The intentional teaching cycle contains four ongoing phases, which are planning and implementing, observing and assessing, repeating the cycle, and summarizing. Add reference The Intentional teaching process begins to take place when teachers are deliberate, thoughtful, informed, and purposeful in his or her decisions and actions. A vital part for Intentional teaching educators is to keep up to date with the most current research pertaining to the best practice principles and then apply them to your everyday practice.I think intentional tea ching educators who have limited knowledge about a particular student’s interest should research the topic on the internet, at the library, local community and various other ways to gain more knowledge. I think this will allow teachers to engage with every child, encourage worthwhile conversations, promote interactions, challenging experiences that will encourage a higher level of thinking for the teacher and the students. My experience thus far using the cycle of intentional teaching occurred when I was working with two students in the block area.The two students were string the blocks. One of the students complained the other student had more blocks than her. I asked them how can we find out if both of you have the same amount of blocks to string? One of the students said we can count them or use a ruler, the other said we could line them up, then the other student said we could use a scale to weight the blocks. I think in this scenario the children were able to think at a higher level mathematically by thinking of the different ways to determine who had the most blocks as well as how they could divide the blocks up evenly.

How Does Spielberg create fear and humour within ‘Jaws’?

The film â€Å"Jaws† was made in 1975 and was the film that brought the director Steven Spielberg his first major success. The film, with Spielberg as director, won three academy awards for editing, sound and original source. Spielberg, as a result of the film, became one of America's youngest multi millionaires. Spielberg was given $7,000,000 to spend as the films budget. This may not seem a large sum of money compared to the sort of money that is spent on films nowadays but, it was a very large sum of money to spend on a film in those days. The film received mostly positive reviews, there was the odd bad review, which was critical of Jaws not being able to make the audience feel sorry for the victims. The film is based on Peter Benchley's best selling novel, in which Jaws centres around the fictional North Atlantic resort island of Amity. A gigantic great white shark terrorizes the island. There are two killings at the beginning of the film, which brings in Matt Hooper, played by Richard Dreyfuss, an ichthyologist and oceanographer that is taken to Amity to help, using his expertise. Later on in the film, Amity's most respected and most feared shark hunter, the enigmatic, vaguely malicious Quint teams up with Matt Hooper and the chief of the Amity Police Department, Brody, to find and kill the enormous shark and save the town from financial disaster. Jaws has one of the best anti-heroes movies have ever seen, Quint played by Robert Shaw is humorous and is frightening all at once. His soliloquy in which he tells the others about the tragic sinking of the USS Indianapolis is a most chilling and unforgettable performance. As well as analysing the storyline and plot, many other aspects of the film should be analysed such as: digetic and non-digetic sound, camera angles and their effects and the use of props and setting. It would be impossible to analyse the entire film in such depth without producing an epic piece of writing, therefore for the purpose of this essay an indepth analysis of the second attack will be used to show how fear and humour are used. John William's had to make the music scary as the shark is not seen at the beginning therefore it needs the music to build suspense. It is instantly recognisable and almost as famous as the music from Physco. One of the reasons the music had to create the idea of the shark effectively was because, obviously Spielberg could not use a real shark. There was a mechanical model of a shark built (it was nicknamed â€Å"Bruce†). It created many problems. â€Å"Bruce† was made of polyurethane, was 24ft long and weighed 11/2 tons. On â€Å"Bruce's† first test, he sank, and on his second, he exploded. An inspection of the shark revealed that the shark was cross-eyed and its jaws would not shut. These problems compelled Spielberg to be more inventive and to hide the shark for as long as he could throughout the movie. The Stravinskian rhythms of John Williams's remarkable score created the idea of a menacing underwater killer. The fear that William's created meant that the horror of the Shark is left to the audience's imagination which is far scarier than anything the most creative special effects department could create. In the second attack, the camera is placed in front of Brody and characters walk in front of the camera, we get an interrupted view of the sea, like Brody does and this creates tension. There is an over the shoulder shot of a girl screaming, this prepares the audience for the attack. There is also digetic sound, such as splashing and the sound of laughter helps to build atmosphere of calm and fun. The close up of the people in the sea and screams build up the tension. The dog owner shouting his dog lets the audience know the shark is around. When we see the stick floating in the sea, that the owner of the dog has thrown, it is confirmed that the dog has been attacked, this builds the fear and tension for the audience as we know the little boy on the lilo is still out at sea. The non-digetic sound is the music and its effect is that we know the music represents the shark, we don't have to see it. The underwater shot also represents the shark with the views of children's legs which creates fear without seeing the shark itself. The climax of the music lets you know the attack will happen. The zoom in on Brody further heightens the fear. The victims are coded, Dog owner wears yellow, boy goes out to sea on yellow lilo and his mother wears a yellow hat. The police chief's nervousness and refusal to go near the water is first seen in comic terms by the islanders, but is gradually vindicated by a slow slippage of menacing imagery- a disappearing dog, an anxious mother and a sudden, gushing fountain of red that signals a fatal attack. This contrast between tension and humour creates a wave-like rollercoaster of emotion for the audience which has the effect of increasing the tension. Overall the film creates a rollercoaster effect, with the humour in the film given the audience a short respite in the tension. Which later further heightens the more tense movements and the attack. This is all done very cleverly because the use of non-digetic sound and shark view camera angles create tension and fear without actually seeing the shark and without seeing the attacks.

PERSONAL STATEMENTS FOR TEACHER TRAINING APPLICATION Statement

STATEMENTS FOR TEACHER TRAINING APPLICATION - Personal Statement Example I was initially enthused to pursue teaching in my work experience at XXXX, after completing my A†levels. I was guided by an enthusing primary school teacher who totally included me in helping the children with their writing and reading skills along with Mathematics. Since November 2013, I have volunteered three days every week at YYYY, which has made me more experienced in classroom†based teaching. I usually work together with the class teacher in organizing the class for activities, listening while children read, along with supporting pupils of lower ability. This made me understand the significance of differentiation in planning a lesson and how it is should be run. I have taken part in coming up with Individual Educational Plans (IEP) for pupils encouraging them to learn and personally structuring their learning as per their explicit needs. Moreover, I am extending my various teaching methods like listening exercises, starters, poster making, games, debates, quizzes, and workbooks. To inspire pupils in their learning I have invented some games as well as assessment sheets together with preparing my individual lessons. This year I am overseeing a pupil with Aspergers syndrome during break and lunch times. This chance has been rewarding, helping me to attain a wider perspective on primary school experiences, provide additional support as well as learn new behaviour management techniques. I am through with a two†week experience at this school in June 2014 where I got experience in Key Stage 1 and 2 classroom for two weeks. This enabled me to interact with as well as support children in a diverse range of abilities, lessons, as well as activities and provide them with suitable feedback including targets and rewards. I feel that my degree in history would be appropriate. It is not just an academically hard subject but it assisted me to develop several transferable skills such as the ability to construe and clarify intricate information,

Leadership Assignment Example | Topics and Well Written Essays - 1500 words - 2

Leadership - Assignment Example It may be as simple as coming up with a group decision or as complex as establishing a group culture. Leadership is a continuous process wherein a leader tries to move from accomplishing one goal to another for the good of the whole group. Another definition is â€Å"Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills† (Clark, 2008, para.3). In work environments, leadership may be distinguished from management. Leadership is giving the organization direction, having an overview, setting standards and making tough decisions while management is concerned with setting up and managing systems (Harris, 2003). Leadership is about development, vision and growth. Management is about attending to the status quo and ensuring that systems work† (Harris, 2003, p.5). However, in a work settings with diverse groups of people working together, leadership may be a challenge. A good leader has a clear vision of where he is going and sets directions to others towards that vision. He collaborates with other people regardless of their backgrounds on ways and means to reach their goals and not focus the authority on himself. In doing so, he empowers them to be confident in their abilities and motivates them to welcome challenges and opportunities. Because of his positive influence, he gains the respect of everyone to follow his lead while pursuing a common mission for the growth and development of the organisation (Leithwood & Riehl,2003). Top management is the most influential factor for such diverse workforce employees. It enacts policies which may make the task easier, as far as the employees are concerned. The hiring, recruiting and firing policies are devised in such a manner that there are

Limited Liability Corporations and Partnerships Essay

Limited Liability Corporations and Partnerships - Essay Example It integrates properties of general partnerships with properties of corporations. This form of business ownership is common among professionals in ‘service-oriented’ industries such as law and accountancy. The partnership restricts liability to partners who either directly or indirectly, through negligence or malpractice, initiate such liabilities. Other aspects of the form of business are however similar to those of the general partnership (Miller, 2012). The scope of a limited liability partnership, as a business enterprise, therefore identifies a number of roles. One of such roles is to undertake production process. Whether the partnership deals in goods or services, it converts resources such as labor and raw materials into more refined and consumable products. As a result, limited liability partnerships play the role of ensuring consumer’s utility through provision of either goods or services or both. Another role of a limited liability partnership involves m arketing of its products. Based on competition among players in a market, each enterprise develops strategies towards attracting and retaining customers. The organizations also face the role of financial management. Being profit oriented enterprises, limited liability partnerships focuses on managing their finances to meet their production costs and needs. Financial management is also important in ensuring minimized production costs for higher profit margins. Another role of the organization involves recruitment and management of human resource. Being an employer together with the need to develop an efficient labor force initiates the responsibility of managing personnel. Like any other form of business organization, limited liability partnerships have a role in social responsibility. The organizations must ensure that their activities are friendly to their environments and that they make efforts to benefit their immediate societies (Miller, 2012; Sde, n.d.). Advantages of limited l iability partnerships The main advantage of a limited liability partnership is the limitation of partner’s liabilities. This protects partners from negligence, mistakes, and fraud by other partners. In addition, limitation of partners’ liability to responsibility over losses promotes diligence and improved efficiency in operations. This is because partners know that they are solely responsible for their faults. Another advantage of a limited liability partnership is its wider base for raising capital from many partners (Miller, 2012). Disadvantages of limited liability partnerships One of the major disadvantages of limited liability partnerships is the freedom of partners to operate independently within the partnership. This means that decisions are individually made and may conflict with the organization’s objectives. Limiting liability to responsibility of partners is also a threat to innovation due to fear of bearing associated losses (Miller, 2012). Limited liability corporations and their roles Limited liability corporations are business organizations with separate legal entities. The owners of the business are different from the management team that is normally composed of board of directors and senior employees. Like in limited liability

Executive Summary- Wal-Mart Essay Example | Topics and Well Written Essays - 1500 words

Executive Summary- Wal-Mart - Essay Example Sam Walton’s key growth strategy for Wal-Mart was to open stores in isolated rural areas and small towns typically with populations of 5,000 to 25,000 that all the other major discount chains were ignoring and provide them with goods and services at competitive prices. This way Wal-Mart was able to tap into the market segment that previously had to drive up to four hours away to the cities to do their shopping. However, this preference for rural areas meant that Wal-Mart had to endure a more costly distribution channel than its competitors. To mitigate against this weakness, Sam Walton took the company public in 1972 to raise the capital required for Wal-Mart to build its own warehouses to serve its â€Å"boondocks† stores (Bradley & Ghemawat, 2002) and thus lower its cost of goods sold. In the 80s Wal-Mart finally came of age. It opened its now phenomenal Sam’s Club members-warehouse store in 1983, its first Supercenter in 1988, and by the end of that decade it had revenues in excess of US $26 billion from 1,402 Wal-Mart stores and 123 Sam’s Clubs. Company key facts Presently, Wal-Mart operates in three business segments: Wal-Mart and Sam’s Club in the United States, and Wal-Mart International in 14 countries and Puerto Rico. Its retail stores are organized under 53 different banners across the world. It has a workforce of 2.1 million associates worldwide who serve customers and members more than 200 million times per week. In the fiscal year 2010 the company achieved sales of US $405 billion. (â€Å"Walmartstores.com: About Us,† 2011). Products and services Wal-Mart U.S. is a one-stop shop. It has divided its business into six strategic merchandise units across its various store formats namely: grocery, entertainment, hardlines, apparel, health and wellness and home merchandise. Within these merchandise units there is an array of products and services to be found. In addition to that, Wal-Mart U.S. segment also offers financial services and products, markets lines of merchandise under its private-label store brands – such as Parent’s Choice, Great Value, No Boundaries, etc. – and also markets lines of merchandise under licensed brands such as Disney, Black & Decker, Just My Size etc. (â€Å"Wal Mart Stores Inc (WMT.N) Company Profile | Reuters.com,† 2011). Sam’s Club also offers its membership a collection of products and services online at www.samsclub.com. Company’s vision statement and purpose Wal-Mart has continued to embody within its corporate culture the vision of its founder, Sam Walton, who came up with the organization’s purpose: â€Å"If we work together, we’ll lower the cost of living for everyone†¦we’ll give the world an opportunity to see what it’s like to save and have a better life.†(Farfan, n.d.). This belief has been engrained into the organization through unique sets of best practices that are carried out daily within Wal-Mart. For example managers are encouraged to be open and accessible to all employe es through the open door policy, questions from anyone – supplier, customer or employee – need to be answered on the same day (the sundown rule), and associates must make eye contact, greet and offer help to customers who come within a ten feet radius (the 10 foot rule). The open door policy makes Wal-Mart’s associates to feel appreciated and thus increases their commitment to better customer service. The sundown rule ensures that there is a quick turnaround of solutions to solve any

Political science Essay Example | Topics and Well Written Essays - 750 words - 8

Political science - Essay Example This is because public philosophy that originates from protection of freedom of individuals can be used to denounce or support the intervention of the government in the economy. Conversely, Jeffry Frieden argues that the downfall of the effectiveness of the US government in managing its domestic economies was caused by the international economy growth and evolution. The growth and evolution of the international economy impacts directly or indirectly on the ability of functionality of a nation’s government to manage the domestic economy, hence resulting to the downfall of the local economy of the country. Rapid growth and evolution of the international economy in the 1970s reduced the US’s governmental effectiveness in managing its domestic economy because it affected the domestic political cleavage of the nation. This implies that the relationship between political performance and growth and evolution of the international economy is crucial. In evaluating the relationship between the two aspects, focus is directed towards a future of democracy that is achieved through civic virtue and self-governance. Democracy indirectly affects the development of a high and more stable domestic economy. Because of the increased growth and evolution of the international economy during the 1970s, the scope of marketing of the US broadened. Consequently, the effectiveness of the government to manage its domestic economy reduced. This is because America decided to sell commodities across borders. This was because of the many dimensions that the nation had to justify. The government has a significant role of protecting and contributing to the growth and development of the domestic economy of its nation. This is achieved by implementing various laws and regulations for the purpose of protecting local markets and domestic economic growth. However, due

Critically discuss the ways in which technology has made globalization Essay

Critically discuss the ways in which technology has made globalization possible - Essay Example Therefore we can integration perspective to define globalization as a process of integration, which can take international form depending with the stakeholders and the purpose of integration, which arises from interchange and/or exchange of ideas, views and aspects of culture and socialization, products and the holistic human development in relation to the external world (Boudreaux, 2008, 2). Technology on the other hand can be defined as implementation of an idea, thought or invention in the process of making, modifying and using of techniques in relation to knowledge of tools and machines in order to solve a prevailing problem or condition. Technology seeks to improve existing tools, crafts or machines to a new set of efficient ones; systematically analyse the methods of organization to achieve a certain predefined goal, and/ or evaluate an applied input/ output model relations in order to perform a specific function (Macintosh, 2011, 4). The diversity of human knowledge and the ne ed to solve emerging issues in daily activities has necessitated techno-progressivism, a stance of active support for the convergence of technological change in a bid to merge it with socio-economic changes. In addition the need by the human species to convert natural resources into simple tools and applications was followed by the innovations and critical thinking that was necessitated by the need for â€Å"leisure class† and to control the environment that one is in. From this we can deduce that globalization has been propagated by the need to human species to understand; control, comprehend, integrate and to some point analyse the external environment with an aim of being part of it. In this paper we shall critically analyse the ways in which inventions, innovations and technological/industrial revolutions have made globalization possible; evaluation of its impacts on cultures and cultural exchange, international trade, health, and global workforce, and evaluate drawbacks of technology. Innovations and Industrial Revolution Industrial revolution in this sense can be viewed in form of rate at which innovations in science and technology have helped in transition to new manufacturing processes; mechanization of traditional methods of production from manual to machinery, the effects of global output as a result of this increased productivity, and the analysis of major turning points in our daily activities. For instance, innovations to improved efficiency of water power and new chemical manufacturing in industries have improved textile production, improved economies of scale in blast furnaces in smelting and production of iron related commodities through substitution of coke by coal which is cheaper and more effective, and advancement from steam engines to petro-driven and atomic energy sources that have revolutionized industrial operations. This has led to increase in output due to economies of scale, increased profitability and expansion of firms which has necessitated international trade; a prerequisite for integration and globalization through exchange of ideas, goods and skills across nations. Technology and Communication As discussed earlier, globalization involves exchange of ideas,

Quality management Essay Example | Topics and Well Written Essays - 500 words

Quality management - Essay Example It is a privilege to be able to spend time at health institutions being exposed at first hand to the practice and day-to-day work that takes place there. Among the many areas I was able to visit were chemistry, hematology, and microbiology specialist laboratories. In most of these, the experience I had was both interesting and valuable on a learning level. The training, the information shared with me, the interactions I was able to have with staff, and the environment all contributed to my being able to learn and experience more. I was generally assigned a specific mentor – a member of the staff of the institution who guided me and instructed me as we observed the happenings together. I was also assisted by numerous staff members when able to â€Å"try things out† such as working with the resources available. The â€Å"hands-on† nature of much of the learning was very valuable, as I was able to see how instruments worked and experience the way in which the theoretical knowledge that was being shared with me, was used practically in the real-life situations I observed. Mentors or guides also communicated much of their experience with me. Again, their experience, shared with me, was very valuable as it gave me perspective on how their everyday work relates to the theoretical knowledge I am learning. It was also important for me to be able to share my opinions and thoughts. With most staff at the institutions, this was encouraged. The conversations I had, and the questions I asked, were enjoyable, interesting, and mutually respectful. I did not feel as if I was imposing on their time, or that I had nothing to offer. Instead, the majority of people listened to me with interest, and debated with me, even when I was wrong. I felt that I was able to speak openly, and ask questions, and give opinions without embarrassment or fear, since I would receive positive, thoughtful, and meaningful responses. Perhaps of most value to me, and

Two Traditional Chinese History Literature review

Two Traditional Chinese History - Literature review Example As the top-most military commander of the army, he used the military to flaunt his power and force his policies across society. The end result was diminished power of the local governments and a strengthened centralized authority. As soon as the dynasty came to power, semi-autonomous kings at the local level threatened the authority of the central government under the emperor (Shu-hui 121). But in response, the emperor and the central authorities substantially weakened the influence of the regional administrators by directing the imperial court to implement reforms. Such actions were in response to serious challenges to the central authority by regionally-instigated movements such as the Rebellion of the Seven States. The emperor was the chief appointing officer; all government employees with at least 600 heaps of grain in pay were appointed by him with the assistance of the advisors, who assessed the qualification of each candidate (Shu-hui 122). The empress dowager served as the emperors real or figurative mother and was practically more influential than the holder of the throne. By virtue of her ability to override the emperor’s decisions, power was technically held by the two at the expense of regional administrations. The emperor could occasionally delegate his executive powers to a member of the central government, especially when some criminals needed to be executed extra-judicially but the emperor was ill-prepared to carry the baggage. According to Shu-hui, Han managed to centralize power for exercising by the top-most members of the bureaucracy, who were charged with executing out advisory opinion, censorial duties, policymaking, and judicial functions in administering the kingdom (152).  Ã‚  

Idealistic Politics Essay Example for Free

Idealistic Politics Essay The history of all hitherto existing society is the history of class struggles, said Karl Marx, who is considered to be one of the worlds most seminal thinkers. Marx categorized these classes in two broad categories; the bourgeoisie versus the proletariats, the upper class opposed to the lower class and the caste that have access to the factors of production against everybody else who are compelled to sell their labor. In political terms the bourgeois were the committee for managing the common affairs of the whole bourgeoisie (Marx, 20) and in order to reduce any friction, tension or resistance towards their supremacy they then laid down a set of ideals and values for all classes and citizens. The ultimate goal of having a monotonous set of principles was to disintegrate existing ideals and values by instigating the proletariats to fully accept the bourgeois set of principles by suspending their own. History, however, has yet to see such an outcome where the bourgeois triumph in instigating such circumstances successfully. What occurs in such circumstances instead is a conflict due to inconsistency that occurs between the dogmas of both classes; whereby the reality based ideals of the proletariats clashes with the idealistic values of the bourgeoisie. These conflicts in turn affect the political ideologies and actions since the politics is the arena where the battle of principles occurs, primarily due to two reasons. The first being that these conflicts will not surface in the first place except in the political arena due to the austere nature and secondly the outcomes will not be accepted unless at a level were they are made public and irreversible. Evidence of these conflicts exists in our texts and films, however in differing contexts. In Antigone, Creon represents the bourgeoisie and Antigone the proletariats; in A Discourse on the Moral Effects of the Arts and Sciences the arts and sciences were the corrupting vales instigated by the intellectuals whilst the savage being was the unlearned and naà ¯Ã‚ ¿Ã‚ ½ve proletariat, and finally in Marxs Communist Manifesto where the distinctions are extremely clear among the two classes. In the course of my paper I wish to examine the strength and weakness of each of these ideal societies and their implications to political ideology and action. The values of Karl Marxs idealist communist society may be summed up in the single sentence: Abolition of private property (Marx, 34). He believed that once private ownership was abolished people would change, and this would finally end the history of all class struggles. Communism to Marx was an extension or a purer form of socialism, whereby the people owned everything and everybody worked for the system, hence no form of personal interests was vested in the system. This assumption was made by placing a gamble on human behavior, probably the most unpredictable factor to place any form of wager on. Marx was assuming that among a whole class of people no interests [were] separate and apart from those of the proletariat as a whole (Marx, 33). The society that Marx visualized was one where all the citizens desired only the interests of the society by not desiring to satisfy their personal interests. History, however, does not have a basis for pure communism where a group of people have ceased to exist without any possessions and have lived only by the idea; the closest analogy one could give would be of hunter-gatherer societies. These societies, however, existed during the prehistoric times where human attitudes and behaviours were not being constantly reshaped by the changing economic systems in which people find themselves nowadays, which Marx himself mentions as there being no such thing as fixed human nature. Therefore, communism could never work because it goes against human nature. People are naturally more competitive than cooperative. Moreover, the possibility for revolution to occur where the bourgeoisie were to come down in their social status to the level of the proletariats and the proletariats rise to eminence of the bourgeoisies could only occur if human nature were to be dismantled, self memories be wiped out and in other words for the revolution to occur success fully in needs to be self induced. Marx in an indirect manner implies how ones self worth has decreased with the current system when he discusses the dynamics of wage labour and whether it creates property for the laborer. He states that the system is self-defeating for the laborers, which cannot increase except upon condition of begetting a new supply of wage-laborer for fresh exploitation (Marx 34). If we were to refer back to the analogy hunter-gatherer societies the fruits of ones labour were immediate; when an individual hunted his reward was immediate and did not wait for his fruits or live only in so far as the interest of the ruling class requires it (Marx. 35). In short mans worth and dignity has been demoralized and every individual has been converted in paid wage laborersand has reducedrelations[s] to a mere money relations (Marx, 21). Individuals were not bounded by the social status hunter-gatherer since everyone shared and everyone knew their worth. The advantage of this system is that it does not create any room for friction to occur because it does not include the idea of individuals desiring to wish to control the environment or vest any personal interests into the system. This can primarily be attributed to the value the system advocates of not wishing to differentiate people under any circumstances; the system does not know race, ethnicity and differences of age and sex no longer [have] any distinctive social validity (Marx, 26), a trait of hunter-gatherer societies, which Marx so dearly desires. These values would in turn affect the political ideologies of a system trying to covert to communism by picking on the one essential condition for the existenceof the bourgeois class, the formation and the augmentation of capital: the condition for capital is wage labour (Marx, 32). Therefore, the conflicts that would arise would be those that regarding wage labour and its supply; the bourgeoisie would advocate any action that would enhance the competition between laborers the key behind keeping a continuous supply of wage labour opposed to the proletariats immediate aim of cutting off this supply and by doing so ensuring its immediate aim of overthrowing the bourgeois supremacy. Any decline in wage labour would threaten the bourgeoisies capital by reducing its turnover, hence weakening their foothold in the marketplace in turn inhibiting their ability to constantly revolutionize the instruments of production in order to exist and survive (Marx, 21). The bourgeoisie quest to seek a continuous wage labour would see a shift in their political ideology; they would seek to manipulate cities, provinces and other nations that are weak cause them to become dependent on them. The consequence of such political centralization would lead to the epidemic of overproduction, whereby the only manner in which the crises can be overcome is by the conquest of new markets, and by the and by the more through exploitation of the old ones (Marx, 25). However, such exploitation of markets can occur only to a certain limit, until other nations impose regulations confiding the system to resort to desperate measures and turmoil, which occurred with China. Chinese products flooded the world market until recently and now they have been rejected entry into the World Trade Organization (WTO) and do not enjoy the benefits of free trade. Therefore, China have used enforced destruction of a mass of productive forces (Marx, 25) to decrease their output, which has lead to a lot of turmoil inside the country with dogmas of the government political stability and international recognition and the working class subsistence and a better life clashing against each other further depressing the situation. Like Karl Marx, J.J. Rousseau also painted a picture of ideal society. In his Discourse on the Moral Effects of the Arts and Sciences he condemns how societies have succumbed to arts and sciences that have molded our behavior, and taught our passions to speak an artificial language (Rousseau, 6) with the desire to please one another with performances worthy of their mutual approbation (Rousseau, 4). He believed that individuals were imprisoned in the values and ideals of society that the arts and sciences strengthened, whereby everyone followed and nobody dared to be prompted by their inner selves in order not be seen as outcasts, resulting in man losing his individuality. In a nutshell, Rousseau believed that the arts and sciences had tainted origins and they reinforced our crimes by fostering our desire for comfort by transforming individuals into sugar coated pills, whereby jealousy, suspicion, fear, coldness, reserve, hate and fraud lie constantly concealed under the uniform and deceitful veil of politeness (Rousseau, 7). He in turn pictured a society were he believed man was innately pious was not restrained by societys decorum therefore abandoning the possibilities o the vices that evolve in modern societies are nonexistent. He understood virtue in terms of bravery, courage and strength in other words he saw it in raw military power. The weaknesses in Rousseaus painting of the ideal society are the assumptions that are embedded in the question that he was addressing Whether the restoration of the arts and sciences has had the effect of purifying or corrupting morals? Rousseau has to assume that there has been a revival in the arts as well as assume a relationship between abstract and applied knowledge with morality that being the human behavior and customs a society embraces. Such assumptions lead Rousseau to base his argument on a set of contradictions. He idealized the values of the Persians, Germans and Spartans who had an unusual social structure where there was no study of abstract education, no accumulation of property and military virtues were emphasized. The idealizations of such societies contradicted his resentment for etiquette or what he referred to as the veil of politeness, since there exists no organization whereby more discipline, etiquette or order to our rude but natural morals is required than military organizations. Throughout the discourse the theme of man becoming corrupt once he enters society and losing his individuality because they all act the same under the same circumstances alike (Rousseau, 6) is repeatedly emphasized. This argument in itself is self-defeating because if it is the grouping of people that induces people to conceal themselves and live among uncertainty, Rousseaus ideal society would truly only function for isolated individuals since such a level of purity could not occur in the natural dynamics of human societies. When individuals interact, the views and ideals of others will indeed affect the way the individual will live his life, since it is part of human nature to conform to the rules and regulations of others, which are a collection of ideals and values that compromise the principles of society. For a society to function in harmony there has to be some common ground whereby all the different members of that society must conform to and must sacrifice some of their individual ideals for the betterment of the society. Rousseau argues that man would not have to sacrifice his own ideals if he was not placed in the blasphemies of modern societies since he assumes humans are sincerely good and everyone would approve of the actions of others. This in itself breaks Rousseaus argument since there is exists no yardstick to measure good and even if there were to exist such a measure, differences on which good is appropriate would in turn cause conflicts. The simplicity of the society Rousseau describes is its initial strength; the simpler ones life, the palette on which he is to express his bad perspectives becomes less like the American savageswho live entirely on the products of the chase[and] yoke, indeed, [cannot] be imposed on men who stand in need of nothing (Rousseau,5). In a society where the needs do not exceed the basic physiological, safety and social needs and are readily satisfied the room for corruption becomes minimal. Therefore, I believe Rousseaus attack on the arts and sciences is not so much on their origins or sources but more so on how it manages to widen our needs to include self-actualization and self-realization needs, which are needs that are satisfied by luxuries and how we appear in relation to the people surrounding us; a need where the veil and corruption required to have those needs satisfied. Rousseaus painting of such an ideal society would not require a political system, however if all his assumptions were suspended the political implications would be drastic. In politics rarely is something said literally and in a society where the members innately believe that everyone is sincerely good, would not be capable of reading between the lines and would end up in turmoil since other nations would manipulate their naivety. Furthermore, in a society where abstract knowledge such a geometry and economics is not taught the politicians will be incapable of drawing upon actions that will be favour their society, since politics is the evil of all sciences and without a good base in its basic terminology that being the abstract sciences one will be incapable of mastering it and using it to his advantage. Speak from their heartoffend someone.do not take care In Antigone the Greek tragedy, morals, egos, and gender issues were the epics around which principles were based upon. Follow one man Harun Al Rashid..Mamluks..they use to be all loyal Lower class has less say in the political era in order to stop the formation of proletariats which is so important for the revolution to occur. Political laws that protect private property Enhance competitiveness (p.21) Dependence of poor countries on rich ([.23) Eradicate opposition immediately Strength of prletarits p.28 trade unions p.32 existence remains on capital 1) Basecaus they lay down ideals that seem utopian only to them, they forget 2) Might have noticed that there are more cons than pros Several of our texts paint images of ideal human society. Discuss the strengths and weaknesses of these imagined societies. How do these imagined ideal societies interact with political ideology and political action. Bibliography Marx, Karl and Friedrich Engels. The Communist Manifesto. New York: Bantam, 1992. Sophocles. The Three Theban Plays Antigone, Oedipus The King, Oedipus at Colonus. Trans. Robert Fagles. New York: Penguin, 1977. Communism Could Never work Because it goes against human nature. People are naturally more competitive than cooperative. http://www.wsu.edu/~brians/hum_303/nature.html

A critical analysis of my clinical practice and reflection

A critical analysis of my clinical practice and reflection Introduction This assignment will discuss the development of my professional skills, learning opportunities, and activities that have developed and benefited my learning experiences. I will use reflection and referrer back to written work in my portfolio this will link the theory to practice and will show a continuous improvement in the knowledge and understanding that I have gained in previous placements, according to Beskine (2009) practice from clinical placements are fundamental in allowing students to put the theory learned at university into practice under the supervision of an experienced mentor. As registered nurse I must be able to justify any action or decision made, this can be seen throughout my portfolio as I have tried to justify any action or decision I have made through evidence based knowledge and research findings, according to Richards and Edward (2003) who have stated that public trust and confidence in the profession is dependant on its practitioners being seen to exercise their accountability to ensure that the interests of the patient is respected. The Quality Assurance Agency (1997) has defined a portfolio as a structured and supported process undertaken by an individual to reflect upon their own learning, performance and achievements when planning for their personal educational and career development. As a registered nurse my goals will be to further my life long learning and gain as many skills as possible to enable me to carry out my practice safely and with competence. The evidence of this shall be shown through the ongoing development of my portfolio, which will identify opportunities for growth in my personal and professional life. According to Nursing Midwifery Council (NMC) 2004, It is necessary to show motivation and commitment through the development and planning of your own learning. There will also be discussion on the clinical skills laboratories (CLS). Main Body The Students rational for choosing the topic of; compression bandaging for leg ulcers; was the shock, when she realised that the estimated cost to the NHS in managing leg ulcers is  £300-600 million a year. (Simon et al 2004) In the UK alone, it has been estimated that between 80,000 and 100,000 people will have had a leg ulcer at one time or another, with some remaining unhealed for more than 10 years. (Walker Adderly 2007). Managing leg ulcers also places a considerable drain on health resources, with district nursing spending between 25-50% of their time treating patients with leg ulcers (Casey 1999), according to Briggs and Closs (2003), a large part of the nurses workload especially in the community is taken up with this task, as people get older they are at increased risk of developing arterial and venous incompetence, which is the underlying cause of leg ulceration, improved life expectancy means the number of people with ulcers is likely to rise (Franks and Moffatt, 2007). The student noticed this more on her final 14 week management placement with the community nurses; half of her time spent with the nurses was taken up with changing compression bandages. Reflecting back, the student looked at her logs from first year [Appendix 1] and noticed that the treatment of leg ulcers has not changed dramatically in these past three years, but the students perception knowledge and understanding of this condition has. Reflection provides a framework upon which individuals can modify both perception and behaviour based upon experience (Dewey, 1933; Schà ¶n, 1983). It is also considered to be a central part of developing expertise (Sternberg, 1999). When the student first went to a community placement in 2nd year, she along with her mentor attended a patient with leg ulcers, [Appendice2] she assisted the nurse when she washed the patients leg, using tap water, the leg was dried and a mixture of 50%50 w/w cream; (Ointment containing 50% w/w Liquid Paraffin BP and 50% w/w White Soft Paraffin), was applied below the knee of the leg, then watched as the district nurse, applied a modified form of compression bandaging. The student and her classmates had practiced this procedure in CLS labs, week three, Care of the patient with chronic wounds; the labs are designed to ensure flexibility of use in providing an environment where clinical skills learning can be facilitated to support a diversity of clinical learning experiences and environments. Every year the NHS pays out about  £400 million in settlement of clinical negligence claims.   It is increasingly recognised that up to as much as 70 -80% of medical error could be attributed to poor technical skills; those most at risk of committing errors are inexperienced practitioners. Creating simulated scenarios allows us to practice our skills and make mistakes in a safe environment (Engle 2008). The nurse explained that there where different causes for the ulcers and also different dressings and compression therapies. The student also looked up the pathophysiology, and the psychological effects of the condition, linking theory to practice, reading journals and articles the student got an overview of the disease, failing venous valves lead to blood pooling in the veins. This is confirmed by the use of a Doppler ultrasound, which tests the flow of blood in the leg. Cells and fluid, from the blood leak into the surrounding tissue, causing oedema. Red blood cells, leak into the tissue and break down, resulting in brown staining of the skin known as, haemosiderin. Further tissue damage occurs when white blood cells clump together to cause inflammatory reactions. Congestion in the veins results in reduced blood flow. Tissues do not receive adequate nutrition and the skin becomes dry, flaky and itchy. Lipodermatosclerosis can also occur, caused by fibrosis of the fatty tissue, maki ng the leg hard and woody to touch, this makes the skin fragile and scratching or trauma may lead to ulceration of the leg and a chronic wound that could take weeks or months sometimes years to heal (Stud 2009). According to (RCN 2006), (SIGN 26, 1998) compression bandage therapy is the gold standard treatment for venous leg ulcers. The bandage types are classified depending on the degree of sub bandage pressure they exert on the limb, the highest pressure is up to 40mmHg at the ankle (resting pressure), gradually reducing to about 17mmHg just below the knee Anderson (2008). Achieving this healing depends mostly on the patients willingness to accept clinically effective care; many of the patients feel that they cannot carry on with the treatment as the compression bandaging is uncomfortable. The graduated compression starts with the highest pressure at the ankle, this squeezes the lower leg as the calf muscle changes shape on movement, but the muscle movement is constrained by the compression bandage with the effect of increasing the squeeze on the veins in the legs, as the muscle movement is concentrated inward and if the vein is relatively intact it will more likely close with the extra pressure from the compression (Anderson 2008). This movement may prevent the backflow of blood as the calf muscle is strong and the speed of the venous blood is increased it could mean that the white blood cells are less likely to clump together thus reducing inflammation in the blood vessel (Oduncu et al 2004). Using compression this way, will increase flow, reduce venous reflux and ankle oedema, therefore improving the microcirculation and encourage the healing process (Board and Harlow 2002). As the flow improves nutrients reaching the skin again will improve the sensitivity and dryness of the skin. The compression therapy is not a cure it may be a lifelong process where the patient has to be properly supported. The patients psychological wellbeing is also monitored, (Jones et al 2008), studies carried out show that patients with chronic leg ulcers suffer from depression and feel socially isolated, they restrict their social lives because of the exudates and odour leaking through the bandages. In many cases the ulcer will heal with relative ease once the oedema is under control approximately 12 weeks (Moffat et al 1992). Larger ulcers may take months or years to heal, (Palfreyman et al 2007) effective treatment should help reduce the symptoms and quality of life for the patients, this is why a holistic approach is needed to ensure the patients psychological needs are also met; this in turn may encourage compliance on the patients part. The student is now in her final placement which is back in the community, she has her own case load of four patients. One of these patients has a leg ulcer, she wears compression stockings, while this is not a chronic ulcer great care still has to be taken, as the recurrence rate of venous ulcers is high, hosiery helps to reduce the risk and prolongs the time in a healed state (Bradley 2001). The student also went out with the district nurse who is mentoring her, she allowed her, under her direct supervision to wash and apply the dressings to one of her clients who has a chronic leg ulcer, it is recognised that students must be given opportunities to participate in various clinical skills, the NMC (2006) requires mentors to be able to support student nurses develop nursing competencies, while being professionally accountable for the student, and also provide support and assessment while on placement. Prior to undertaking the wound dressing, the student had to demonstrate an appreciation of the theoretical and practical aspects underpinning the procedure of compression bandaging to the mentor. This was done by the student reading journals on wound care, looking up articles on the internet, and then discussing them with her mentor. The clients consent was given, this allowed the student to carry out the procedure. The student read the last entry in the care plan to see what dressings where used previously. Then she gathered all the equipment that she would need, Towels, cream, water, a dressing depending on how bad the leg would depend on what dressing was used. The bandaging comes in kit form and is priced according to size from  £5.65 to  £10.58 (Scottish drug tariff 2007). Reading the care plan the student knew that this patient has had a chronic venous leg ulcer, for about 6 weeks, the measurements were taken at every dressing change to see if the ankle circumference has changed due to the reduction of oedema. The leg was stripped down, it was very wet and smelly, the dirty dressing then went into the bag provided and disposed of in the bin. The leg was washed with Epaderm Cream, this is very effective in moisturising the leg it counteracts the loss of essential oils from the skin. As the student knew that her mentor was going to ask her to perform the task, she looked up her reflective diaries in her portfolio and read back on them to see how she carried out the procedure then, and how she felt about carrying them out. According to Redfern and Hull (1997), portfolios offer an important contribution in the form of a step-by-step method that reflects practice. The student had written an account of her past experience in the first year log, as she had not used a model of reflection it was difficult to remember how she felt carrying out the procedure, she did describe the task well enough but the feeling and evaluation would have been useful, how did she feel about the task, was the wound really odorous, was the patient satisfied with the outcome, would she have carried out the procedure the same way, coming back to the present task the action plan would have been very handy. Gibbs model for reflection (1988), the student has applied this model to most of her work throughout the three years of placements, but at the beginning of her training she did not, she now realises that using models of reflection in essays and practice portfolios gives written evidence that shows critical thinking, and relates theory to practice. Using the six stages of Gibbs reflective model, description, feelings, evaluation, analysis, conclusion, action plan, by using this model the student can analyse her learning experience, and present this as evidence against NMC standards. The student also looked out and read tissue viability journals and wound supplements and searched the internet for wound care information. Current governmental policies have called for all professional groups to work within a framework of evidence-based practice (EBP) which is underpinned by continuing professional development. The essence of all this is to ensure that all health care professionals operate within a framework of clinical governance that assures clinical competence and provision of quality health care. (Basford and Slevin, 2003). Once the leg was washed and dried a hydrocolloid dressing was applied, this helps absorb some of the exudates, the student then applied the wool padding using a simple spiral technique with a 50% overlap, this helps to protect bony prominences and pads the ankle out. The third step is a light conforming bandage, the foot is flexed to 90 degrees and the bandage is applied from the toes to the knees also using a simple spiral technique with a 50% overlap. The forth step is applying the cohesive bandage, the student made sure the mentor was happy with what was done so far before carrying on she also asked the patient if he was alright, then keeping the foot flexed to a 90 degree angle the bandage was applied with a 50% overlap and a 50% stretch, ensuring the heel was completely covered. The student felt cautious about carrying out the final stage of this procedure because of the implication, for instance if the dressing was too tight it may cause trauma to the leg, but the mentor supervised all the way through the procedure, when the bandaging was finished the student felt that she had carried the task to the best of her ability, there was a feeling of satisfaction the bandage looked neat and secure the patient offered no complaints. When the student had asked his consent he told her that he would say immediately if he felt uncomfortable, because of the exudates the bandage would only be on for two days not a week as is the usual time in between dressing. The patient will be holistically re-assessed each week and his progress recorded, the student filled in the patients care plan and her mentor countersigned, as a student nurse preparing to register with the NMC you have both a legal and professional duty of care. This should be demonstarted in your ability to keep a record and full account of any assessment and care that you have planned for or provided (NMC 2004). The student didnt think she could have done any better, she was pleased that he mentor allowed her to carry out this procedure, a little weary about the 50% overlap and stretching the bandage, but was confident in her practice, the task went smoothly. The student will continue to reflect and study leg ulcers and compression bandaging to further her knowledge. The mentor observed the student performing the task, under direct supervision, she assessed that the student was working to the correct and appropriate standard for her level of training, this will be recorded in the students assessment practice record and signed. While in practice mentors are assessing students against the NMC standards of proficiency, they are not only assessing their practical skills, but their knowledge levels and attitudes which underpin their practice (Richards and Edwards 2003). Conclusion In this assignment I have disscused the learning opportunities and the activities that have helped develope my professional development in the area of compression bandaging for the care of leg ulcers. I have shown that reflection and reference to previous work and teaching materials have developed my skills, confidence, knowledge and intuition in the care of managing leg ulcers and applying the appropriate dressings and therefore linking my theory to practice. I have shown the ability to justify reasoning for any actions or decisions which I make through evidence based practice, knowledge and research findings. For my professional development and future practice I will continue to futher my life-long learning and gain as many skillls as possible to enable me to carry out my practice safely and with competence. The evidence of this shall be shown through the ongoing development of my portfolio which will identify opportunities for growth in my personal and professional life.

A Review Of Absorption Refrigeration Technologies Engineering Essay

A Review Of Absorption Refrigeration Technologies Engineering Essay Most of industrial processes use a lot of thermal energy by burning fossil fuels to produce steam or heat for various needs in the industry. After the processes, heat is rejected to the surrounding as waste. This waste heat can be converted to useful refrigeration by using a heat operated refrigeration system, such as an absorption refrigeration cycle. Electricity purchased from utility companies for conventional vapor compression refrigerators can be reduced and cuts down the need for expensive electricity from the central grid. The use of heat operated refrigeration systems help reduce problems related to global environmental, such as the greenhouse effect from CO2 emission from the combustion of fossil fuels in utility power plants. Another difference between absorption systems and conventional vapor compression systems is the working fluid used. Most vapor compression systems commonly use chlorofluorocarbon refrigerants (CFCs), because of their thermo-physical properties. It is t hrough the restricted use of CFCs, due to depletion of the ozone layer that will make absorption systems more prominent. However, although absorption systems seem to provide many advantages, vapor compression systems still dominate all market sectors. In order to promote the use of absorption systems, further development is required to improve their performance and reduce cost. The early development of an absorption cycle dates back to the 1700s. It was known that ice could be produced by an evaporation of pure water from a vessel contained within an evacuated container in the presence of sulfuric acid. In 1810, ice could be made from water in a vessel, which was connected to another vessel containing sulfuric acid. As the acid absorbed water vapor, causing a reduction of temperature, layers of ice were formed on the water surface. The major problems of this system were corrosion and leakage of air into the vacuum vessel. In 1859, Ferdinand Carre introduced a novel machine using wat er/ammonia as the working fluid. This machine took out a US patent in 1860. Machines based on this patent were used to make ice and store food. It was used as a basic design in the early age of refrigeration development. In the 1950s, a system using lithium bromide/water as the working fluid was introduced for industrial applications. A few years later, a double-effect absorption system was introduced and has been used as an industrial standard for a high performance heat-operated refrigeration cycle. However with the advent of cheaper vapor compression machines in the late 1960s and abundant and widespread availability of electricity lead to the vapor absorption machines taking a backseat. As a result we see that despite the fact that this technology has been around for almost 250 years, a viable alternative to the vapor compression machines for domestic use at a comparable cost has not been found. The aim of this paper is to provide basic background and review existing literature on absorption refrigeration technologies. A number of absorption refrigeration systems and research options are provided and discussed. It is hoped that, this paper should be useful for any newcomer in this field of refrigeration technology and generate in this area the same interest that the authors feel. PRINCIPLE OF OPERATION The absorption refrigeration system works with a binary solution consisting of refrigerant and absorbent. In Fig. 1(a)[1] two evacuated containers are connected to each other. The container on the left has liquid refrigerant while the right container has a binary solution of absorbent/refrigerant. The solution in the right container will absorb refrigerant vapor from the left one causing pressure to reduce. While the refrigerant vapor is being absorbed, the temperature of the remaining refrigerant will reduce as a result of its vaporization. This causes a refrigeration effect to occur inside the left container thus dropping its temperature. At the same time, solution inside the right container becomes weaker in concentration because of the higher content of refrigerant absorbed. This is due to the absorption process. Absorption process is an exothermic process; therefore, it must reject heat out to the surrounding in order to maintain its absorption capability. Whenever the solution cannot continue with the absorption process because of saturation of the refrigerant, the refrigerant must be separated out from the diluted solution.[1] Heat is usually the key for this separation process. The separation of the refrigerant is of paramount significance and most of the work recently has gone into making this as efficient as possible so as to increase the refrigeration effect. It is applied to the right container in order to dry the refrigerant from the solution as shown in Fig. 1(b).[1] The refrigerant vapor will be condensed by transferring heat to the surroundings. With these processes, the refrigeration effect can be produced by using heat energy. However, the cooling effect cannot be produced continuously as the process cannot be done simultaneously. Therefore, an absorption refrigeration cycle is a combination Fig. 1. (a) Absorption process occurs in right container causing cooling effect in the other; (b) Refrigerant separation process occurs in the right container as a result of additional heat from outside heat source. of these two processes as shown in Fig. 2.[1] As the separation process occurs at a higher pressure than the absorption process, a circulation pump is required to circulate the solution. Coefficient of Performance of an absorption refrigeration system is obtained from The work input for the pump is negligible relative to the heat input at the generator; therefore, the pump work is often neglected for the purposes of analysis. Fig. 2. A continuous absorption refrigeration cycle composes of two processes mentioned in the earlier figure. WORKING FLUID PAIRS FOR ABSOPRTION SYSTEMS The performance of an absorption system is heavily dependent on the properties of the working pair. We are mainly concerned with the thermal and chemical properties of the working fluids. The fundamental requirement is the absorbent/refrigerant combination, in liquid phase, must have a margin of miscibility in the operating temperature range of the cycle. The mixture should also be chemically stable, non toxic, non corrosive and should be able to maintain its fluidity in the operating range. Apart from these certain other desirable properties are: The difference in the boiling points of the pure refrigerant and mixture at the same pressure must be as large as possible. Refrigerant should have high heat of vaporization and high concentration within the absorbent in order to maintain low circulation rate between the generator and the absorber per unit of cooling capacity. Transport properties that influence heat and mass transfer, e.g., viscosity, thermal conductivity, and diffusion coefficient should be favorable. Both refrigerant and absorbent should be environmental friendly and low-cost, specially keeping in mind the increasing danger to the environment. The absorption refrigeration system, which has some advantages, such as silent operation, high reliability, long service life, simpler capacity control mechanism, easier implementation, and low maintenance, is widely acknowledged as a prospective candidate for efficient and economic use of solar energy for cooling applications. Also, the absorption refrigeration cycle is usually a preferable alternative, since it uses the thermal energy collected from the sun without the need to convert this energy into mechanical energy as required by the vapor compression cycle. In addition, the absorption cycle uses thermal energy at a lower temperature than that dictated by the vapor compression cycle. Many working fluids are suggested in literature. A survey of absorption fluids provided by Marcriss [2] suggests that, there are some 40 refrigerant compounds and 200 absorbent compounds available. However, the most common working fluids are NH3- H2O and LiBr-H2O. The binary systems of NH3- H2O and LiBr-H2O are well known as working fluid pairs to be used both in absorption heat pumps and in absorption refrigerators at present. Theoretical and experimental studies have been conducted to optimize the performance of absorption refrigeration cycles using NH3- H2O and LiBr-H2O as refrigerant- absorbent combination. The advantage for refrigerant NH3 is that it can evaporate at lower temperatures (i.e. from -10 to 0 °C) compared to H2O (i.e. from 4 to 10 °C), therefore, for refrigeration, the NH3-H2O cycle is used. NH3 has a high latent heat of vaporization, which is necessary for efficient performance of the system. It can be used for low temperature applications, as the freezing point of NH3 is -77 °C. Since both NH3 and water are volatility, the cycle requires a rectifier to strip away water that normally evaporates with NH3. Without a rectifier, the water would accumulate in the evaporator and offset the system performance. There are other disadvantages such as its high pressure, toxicity, and corrosive action to copper and copper alloy. However, water/NH3 is environmental friendly and low-cost. The use of LiBr-H2O for absorption refrigeration systems began around 1930. Two outstanding features of LiBr-H2O are non-volatility absorbent of LiBr (the need of a rectifier is eliminated) and extremely high heat of vaporization of water (refrigerant). However, using water as a refrigerant limits the low temperature application to that above 0 °C. As water is the refrigerant, the system must be operated under vacuum conditions. At high concentrations, the solution is prone to crystallization. It is also corrosive to some metal and expensive. Research has been performed for NH3-H2O systems theoretically and experimentally and these studies show that the NH3-H2O system exhibits a relatively low COP when compared to its LiBr-H20 counterpart.[1] Efforts are being made to search for better working fluid pairs that can improve system performance. It is proposed that NH3-LiNO3 and NH3-NaSCN cycles can be alternatives to NH3-H2O systems.[3] A study on the use of NH3-LiNO3 and NH3-NaSCN cycles by Jasim M. Abdulateef [3] reveals that ammonia-lithium nitrate and ammonia-sodium thiocyanate cycles give better performance than the ammonia-water cycle, not only because of higher COP values, but also because of no requirement for analyzers and rectifiers. Therefore, they are suitable alternatives to the ammonia-water cycle. Generally speaking, the performance for the ammonia-lithium nitrate and ammonia-sodium thiocyanate cycles are similar, with the latter being slightly better than the former. However, the ammonia-sodium thiocyanate cycle cannot operate at evaporator temperatures below 10 °C for the possibility of crystallization.[3] LITHIUM BROMIDE-WATER ABSORPTION SYSTEM There has been renewed interest to use thermally driven cooling systems from the air conditioning and process cooling fraternities. The lithium bromide-water absorption chiller is one of the front-runners due to the following reasons [4]: It can be thermally driven by gas, solar energy, and geothermal energy as well as waste heat, which help to substantially reduce carbon dioxide emission, this is its USP when it comes to process industries generating large amount of waste heat Its use of water as a refrigerant, which is easily available and cheap. It is quiet, durable and cheap to maintain, being virtually void of high speed moving parts; Its vacuumed operation renders it amenable to scale up applications. LiBr-H2O absorption chillers enjoy cooling capacities ranging from kilowatts (kW) to megawatts (mW) which match with small residential to large scale commercial or even industrial cooling needs. However they currently enjoy only a fraction of the extent of deployment as their vapor compression counterparts. Their major debilitating factors are a low Coefficient of Performance (COP), larger footprint and required headroom, corrosion and crystallization issues and stringent requirements of vacuum leak tightness over its design lifespan. Over the past 30 years, extensive efforts have been devoted to: Develop advanced absorption cycles which could work at low heat source temperature or recover more heat to improve system performance. Improve the design of major components such as generator and absorber to enhance their heat and mass transfer efficacy. Avoid crystallization problem and, Develop new and reliable working pairs. Problems in domestic use of LiBr-H2O absorption systems Even though the technology has been around for quite some time now its usage in domestic applications is hitherto seen. According to Kevin D. Rafferty [5] there is only one company (Yazaki, undated) currently manufacturing small tonnage ( While calculating the mass flow rate of the refrigerant for an assumed case of 1.5TR cooling, as is the requirement for most domestic air-conditioning applications, we obtained a very low mass flow rate in the order of a few gm/s. Also the ensuing pressure difference to maintain such working conditions led to a very high pressure ratio, to the order of about 50, between the absorber and generator. Upon market survey, (here in Pune, India) we discovered that pumps catering to such a low flow rate at this large a pressure differential were not readily available, some suppliers of customized pumps, however, did claim to be able to make such pumps, albeit at a very high cost. We explored the idea of then increasing the mass flow rate to higher than what was calculated for the required tonnage, but realized that increasing mass flow rate for evaporator of same tonnage would lead to un-evaporated refrigerant thus decreasing the COP of the system. During further study of the LiBr-H2O absorption systems we came across an interesting review on absorption chillers and their various configurations by Xiaolin Wang and Hui T. Chua [4], which provides a valuable insight. For the standard single effect system, simple structure and low cost are pursued. The single-effect double-lift absorption system are proposed and developed for the utilization of low temperature heat sources. However, multi-effect absorption systems are suggested to provide higher efficiency with a high temperature heat source. In order to increase the system performance and avoid crystallization problem, various heat and mass recovery systems, modifications to the generator and the absorber, different working pairs and additives have been developed. Furthermore hybridization of absorption chiller cycle with other cooling cycle(s) promises a higher overall performance as compared with that of each single constituent cycle. Single-Effect Absorption Chillers It consists of evaporator, absorber, generator, and a condenser. Its simplicity, small size, high reliability and lower maintenance cost are its advantages. While low cooling capacity, high weight and size and low COP are disadvantages Fig. 3. A schematic of a single effect absorption cycle in a Dà ¼hring plot Uchida from Hitachi developed a modular cascaded absorption chiller comprising of chiller units connected to one another in which chilled water flows through the chiller units in series while cooling water through parallel. [6] Water in chilled and cooling column flows in opposite direction and in absorber solution is sprayed in 1 or more stages. In this type of arrangement lower evaporator temperature can be achieved as compared to conventional arrangement. This results in lower amount of water circulation and higher efficiency due high average temperature difference, compact size, and lower capacity pumps. Inoue from Ebara Corporation integrated the absorber, evaporator, generator, and a condenser into a compact housing so that it can be used for used in residential operations. The arrangement is as shown in Fig. 4. A Absorber, C Condenser, E Evaporator, G Generator, X -Solution heat exchanger, SP Solution pump, RP Refrigerant pump Fig. 4. A single effect absorption chiller [7] This also resulted in reduced costs, compact size, less thermal stresses and low material usage. Inoue from Ebara Corporation in further bid to reduce size and increase COP used plate type heat exchanger in absorber and condenser. [7] In this water flows into the absorber and condenser in parallel and is distributed according to fluid resistance in each unit. This reduces mass flow rate and distributed flow results in elimination of complicated valve system. Problem of crystallization in chiller is avoided using popular J-tube technology. [4] Crystallization in system occurs in generator due to high concentration of LiBr resulting in blockage of flow to solution heat exchanger and will be accumulated in generator. When solution reaches certain level in generator, the hot refrigerant -weak solution will overflow via J-tube to the absorber and warms the refrigerant -strong solution immediately. This will warm the crystallized solution and dissolve them into the solution. Single-Effect Double Lift Absorption Chillers Fig. 5. A single-effect double lift cycle. Since single effect cycle requires the temperature of 90oC and above for proper working, for temperature lower than this results in significant drop in efficiency of the cycle. Therefore utilize to lower temperatures single effect single lift which can work for heat source between 70oC and 90oC and single effect double lift cycle works within waste heat source temperature down to 55oC was developed. A COP in the range of 0.35-0.7 is obtained. [4] Fig. 5. shows the construction of single effect double lift cycle consists of evaporator, absorber-1, generator-1, and a condenser forming single effect cycle the evaporator, absorber-1, generator-3, absorber-2, generator-2, and condenser constitute a double lift cycle. In this the solution from absorber1 is first is sent to generator-1 for steam generation, after this serially solution is sent generator-3 for further generation and refrigerant- weak solution is sent to absorber-1 . The steam generated in generator-3 is absorbed by the absorber-2 which then sent to the generator-2 for generation. The steam from generator-1 and generator-2 is sent in condenser to continue the cycle. The hot water in the system is supplied serially to the generator-1, generator-2, and generator-3. The cooling water flows to the condenser, absorber-1 and absorber-2 in parallel to avoid complicated control and unstable working conditions. The advantage of this system is high COP as compared single effect cycle since energy is utilized more effectively in this cycle. But due increase in number of components this has larger size as compared to single effect cycle. This system is commercialized by INVEN absorption GmbH. [4] Double-Effect Absorption Chillers Fig. 6. A double effect series flow type absorption cycle. This system is developed to increase COP of absorption chiller operating at temperature greater than 150oC since at this temperature the COP of single effect cycle is low. COP achieved in this cycle is in the range of 1.1 to 1.3. It was first patented by Loweth in 1970[8] and commercialized by Trane in the same year. Saito [9] from Ebara Corporation and Alefeld [10] improved and modified the double effect absorption refrigeration machine in 1980 and 1985, respectively. As shown in the plot above, double effect cycle consists of a high temperature and a high pressure generator. Steam generated from this generator is used to generate steam from low pressure generator through a heat exchanger. This steam is further sent to the condenser and evaporator for cooling. This arrangement is known as series flow arrangement. Therefore temperature differential utilization in double effect is more as compared to the single effect but heat rejected at the condenser and cooling temperature at the evaporator are at about the same temperature, hence COP is greater. Above mentioned arrangement works very close to crystallization temperature of LiBr-water solution and the high temperature generator operates at high pressure in order maintain requisite solution flow rate. To avoid solution pumping, the high temperature generator has to be sufficiently elevated to enjoy gravity assisted flow, resulting in higher head room. To avoid these problems, Hitachi developed a parallel flow double effect arrangement as shown below in Fig. 7. In this arrangement solution is separated after solution pump and is sent to high temperature generator through high temperature heat exchanger and to the low temperature generator, respectively. So, the operation condition is displaced further from crystallization point of solution. Flow rate of solution, pressure, elevation is also reduced as compared to series flow arrangement. Nagao from Hitachi disclosed a chiller which consists of an absorption section, an evaporator section, a condenser section, a generator section all of which are divided into two stages. The first stage evaporator second stage evaporator are arranged to be enclosed respectively by first stage absorber second stage absorber. Similar configuration is applied to the generator and condenser. This arrangement reduces heat transfer losses. Fig. 7. A double effect parallel flow type cycle. Hiro [11] from Sanyo Electric Co. disclosed a double effect absorption chiller, in which the connecting pipe conveying the liquefied refrigerant in the low temperature generator to the condenser is installed with an orifice together with a control valve so as to control the refrigerant pressure. A control circuit is connected to this control valve to actively control the refrigerant pressure and therefore control the solution concentration in the high temperature generator and the absorber. This control circuit facilitates the passage of the refrigerant to the condenser without stagnation during chiller start up or in the event of a sudden increase in cooling load. It is also capable of maintaining a suitably reduced pressure in the refrigerant during steady-state operation so as to achieve a higher operating efficiency. Recently Aoyama [12] from Ebara Refrigeration Equipment System disclosed an internal heat recovery scheme which aims to increase intrinsic COP of the machine and heat scavenging scheme which strives to extract more energy from heat source which drives the chiller. According to this invention, the refrigerant rich solution path leading from the absorber to the high temperature generator is divided into two routes. The first route is installed with one or two drain heat exchanger to scavenge the remaining enthalpy of the heat source powering the high temperature generator. The second route is installed with one or two regenerative heat exchanger to recover the heat of the hot and refrigerant-weak solution leaving the high temperature generator. Modeling and Simulation of LiBr-H2O absorption systems A recent paper by V. Mittal, K.S. Kasana and N.S. Thakur on Modeling and simulation of a solar absorption cooling system for India [13] simulated the model of a solar-powered, single stage, absorption cooling system, using a flat plate collector and water-lithium bromide solution. A computer program was developed for the absorption system to simulate various cycle configurations with the help of various weather data for the village Bahal, District Bhiwani, Haryana, India. The effects of hot water inlet temperatures on the coefficient of performance (COP) and the surface area of the absorption cooling component were studied. Simulation results are discussed in this section for the performance of a 10.5 KW solar driven lithium bromide absorption cooling system. Fig. 8. depicts the effect of the hot water inlet temperatures Ts on the system COP and flow ratio FR. It can be seen that an increase in this temperature resulted in the decreases of FR. This is due to increases in the mass fraction of concentration solution (XG). While with an increase in this temperature, COP increases. Fig. 8. The effect of the hot water inlet temperatures on the system COP and FR (Te = 280 K, QL = 10.5 KW, Tc = 306K) Figure 3 depicts the effect of the hot water inlet temperature on the surface area of the system components. It can be seen that increase in this temperature results in the decrease of the absorber and solution heat exchanger surface area. As flow ratio decreases, the thermal energy extracted from the absorber also decreases and hence the temperature of the absorber increases, which further resulted in the increase of logarithmic mean temperature difference (DTm) in the absorber and solution heat exchanger. By decreasing the heat capacity and increasing DTm, heat transfer surface area normally decreases in these components. Fig. 9. The effect of the hot water inlet temperatures on the surface area of the system components (Te = 280 K, QL = 10.5 KW, Tcool, in = 291 K) From this study the following conclusions were made: The hot water inlet temperature is found to affect the surface area of some of the system components. Increasing this temperature decreases the absorber and solution heat exchanger surface area, while the dimensions of the other components remain unchanged. Although high reference temperature increases the system COP and decreases the surface area of system components, lower reference temperature gives better results for FNP than high reference temperatures do. For this study, a 353 K reference temperature is the best choice. This paper thus provides a general idea to anyone looking to build a model of a vapor absorption system, about the generator temperature needed and its effect on the flow rate and COP. AMMONIA-WATER ABSORPTION SYSTEM The working of ammonia-water absorption refrigeration system is based on the  simple vapor absorption refrigeration systems. In this system ammonia is used as the refrigerant and water is used as the absorbent. The ammonia-water absorption system is used in the domestic as well the commercial applications where the requirement of the temperature is below 0 degree C. The major advantages of the ammonia-water solution are: Water has strong affinity for ammonia and they are soluble with each other in wide operating conditions that occur in different refrigeration applications. The ammonia-water solution is highly stable and works well with many materials. Ammonia is a common chemical and it is easily and cheaply available. However the system has a few disadvantages too some of which are: Except copper and its alloys that get corroded in the presence of ammonia. Due to its toxicity its applications are limited. Due to the fact that some of the water in the generator also boils off with the ammonia and escapes as vapor, a rectifier is needed to remove this water vapor before it enters the condenser. This adds to the expense and complexity of the design. The COP of the ammonia-water systems is slightly lower than their LiBr-water counterparts. Fig. 10. Schematic of a typical ammonia-water absorption system. Domestic use of ammonia-water absorption systems Unlike the LiBr-H2O absorption system, the ammonia-water absorption system has found widespread use in the domestic use market. These refrigerators are very popular as car fridges used in SUVs and RVs. Many companies are involved in the manufacturing of such equipment. Electrolux was amongst the first companies to start manufacturing absorption refrigerators for commercial use. One of the main issues with the early domestic absorption refrigerators was that the water would get crystallized and the whole setup would then need to be inverted for a few hours to get the system working again. Such old models of absorption models are available in scrap; however most of them are not in working condition. We came across one such model ourselves, however even on extensive research the exact composition of the water ammonia mixture or the operating pressure was not found. Most people do not recommend recharging of these old units as they are factory sealed and compositions are not known, however some people have tried recharging and obtained successful results. Simulation of absorption diffusion Solar refrigeration systems A study was carried out by B. Chaouachi and S. Gabsi [14] for the design and the simulation of an absorption diffusion refrigerator using solar as source of energy, for domestic use. The design holds account about the climatic conditions and the unit cost due to technical constraints imposed by the technology of the various components of the installation such as the solar generator, the condenser, the absorber and the evaporator. Mass and energy conservation equations were developed for each component of the cycle and solved numerically. The absorption diffusion refrigerating machine is designed according to the operation principle of the refrigerating machine mono pressure invented by Platern and Munter. This machine uses three operation fluids, water (absorbent), ammonia (Refrigerant) and hydrogen as an inert gas used in order to maintain the total pressure constant. The study yielded some interesting conclusions. The operating boundaries of the system were examined by conducting simulations for various values of the generator temperature, TG, the evaporator temperature, TE, the pressure of the system, P and the generator heat input, QG. The operation ranges were found to be: 5 Fig. 11. COP vs. to generator temperature for various pressures of the system (ÃŽÂ ¾r=0.45, Te=273K) Fig. 11. presents the COP vs. the generator temperature for different pressures of the system for a fixed rich concentration and evaporator temperature. It shows that the COP decreases as the generator temperature increases and it increases when the pressure increases too. This is may be attributed to the fact that a smaller amount of ammonia was separated from the ammonia-water solution and thus more solution had to be circulated so as to maintain the refrigerant flow rate in the condenser. It thus recommended that pressure of the system as high as possible. Fig. 12. OP vs. the evaporator temperature (ÃŽÂ ¾r = 0.4, P=12.5 bars) The Fig. 12. shows that the COP decreases as the generator temperature increases. It was also found that the higher the evaporator temperature, the higher COP, i. e. that more heat was absorbed in the evaporator. There are thus opposing demands for the evaporator temperature; on the one hand, it should be high enough (depending on the desired cooling capacity) to yield a higher COP, while a lower evaporator temperature would yield better cooling. Thermodynamic simulation of Solar absorption refrigeration systems Another thermodynamic simulation carried out by Antonio J. Bula [15], for an ammonia water solar absorption system. The operating conditions chosen were: Tg = 70 90 °C Tc = 30  °C Ta = 25  °C Te = 5  °C

Ruth Benedict’s Ethnography of Pueblo Culture, Patterns of Culture, and

Response Piece – Silko & Benedict As noted in the response by Janet Tallman, there are three main themes concerning Ruth Benedict’s ethnography of Pueblo culture, Patterns of Culture, and Leslie Marmon Silko’s novel Ceremony. Both detail the importance of matrilineage, harmony and balance versus change, and ceremonies to the Pueblo Indians. It is important to note that Silko gives the reader a first-hand perspective of this lifestyle (she was raised in the Laguna Pueblo Reservation), while Benedict’s book is written from a third-person point of view. Because of this, it was fairly easy to see how much of the actual culture was overlooked or misinterpreted in Benedict’s work. While the above-mentioned themes about Pueblo Indians were indeed mentioned in her book, Ceremony allows the reader comes away with a better understanding of why they lived as they lived, and how their lifestyle choices impacted every decision they made. As in my first assignment, my interpretation of the books was tha t Silko’s was from a much more personal perspective; a luxury provided because her book is to be enjoyed as a fictional novel instead of an academic text. Set against the backdrop of post-WWII reservation life, the struggles of the Laguna Pueblo culture to maintain its identity while adjusting to the realities of modern day life are even more pronounced in Ceremony. Silko uses a wide range of characters in order to give a voice to as many representatives of her tribe as possible. The main character, Tayo, is the person with whom the reader is more than likely to relate. The story opens with him reliving various phases of his life in flashbacks, and through them, the reader shares his inability to discern reality from delusion, past from present and right from wrong. His days are clouded by his post-war sickness, guilt for being the one to survive while his cousin Rocky is slain, and his inability to cope neither with life on the reservation or in the outside world. He is one of several representations of the beginnings of the Laguna Pueblo youth interacting with modern American culture. Tayo’s aunt (Auntie) is the personification of the Pueblo culture’s staunch opposition to change. She is bound to her life and the people around her; more so because of the various â€Å"disgraces† brought upon her family by her nephew Tayo being a â€Å"half-breed†, her brother Josiah’s love af... ...of looking within themselves for the causes of their misery, they chose to blame the white man for their misfortunes. At the same time, they were causing pain and suffering unto themselves by punishing those who were deemed too different (Emo trying to kill Tayo and settling on Harley) and shunning any changes to life as they knew it. By the end of the novel, Tayo represents the potentially new world for Pueblo culture. As Betonie said, elements in the world began to shift and it became necessary to create new rituals in order to keep the ceremonies strong. This represents a very modern view on Pueblo life (Silko’s) of the price tribe people must pay in order to survive in this world. As shown by Tayo’s final change, Silko sees it as necessary to maintain the essential parts of Pueblo culture in order to maintain the web that connects all its people together; but one must also learn to adapt and accept the new world created around him or her in order to survive. â€Å"Don’t let them stop you,† Betonie said in page 152, â€Å"Don’t let them finish off with this world.† Stagnation is just as damaging as overwhelming change. Leslie Marmon Silko - Ceremony Ruth Benedict - Patterns of Culture

Essay --

The attitude of the chimney sweeper is one of hope and the speaker knows well that his hope will not be prevailed in this life but in the afterlife and we can see this as his attitude is portrayed with the diction that is used and the tone of jaded desertedness which leaves the mood at a very sympathetic place. This is opposed to the attitude of the poet as he expresses the boy’s lot in life by being very sarcastic and mocking him in the poem and this is present as we can see how he hyperbolizes the events in the boy’s life. The Chimney Sweeper (Songs of Innocence) is told from the point of view of a young chimney sweeper, this persona is put on by the poet and is established in the opening stanza when the boy says "So your chimneys I sweep..." this poem is almost told in the form of a narrative and it is about a young boy telling of how his mother died and it does not mention any other details of her death other than the fact that she perished while he was very young. Then, it is said that his father sold him into slavery â€Å"while yet my tongue could scarcely cry " 'weep! 'weep! 'weep! 'weep!† this ultimately makes the audience feel very sympatric toward the boy and we can see that he has accepted his lot in life. But, this is also the first place in the poem where the opposing attitudes of the chimney sweeper and the poet are present. Initially, upon reading the poem all the reader thinks of is the poor little boy, but here the poet is being sarcastic as he is saying the boy was made in to a chimney sweep before he could even say the word â€Å"sweep† in the case that the s- sound was left off and the word left his mouth as â€Å" ‘weep† which is also why the he uses the repetition of the word to emphasize the child’s misery while im... ...ofession is viewed as a joke to Blake and we can see this here. This whole idea is exacerbated by the use of imagery present in the poem that is achieved through the use of dark imagery. This attitude of the poet is against the one of the speaker who believes he is innocent and free and had the ability to play around and display hope in his dreams. Blake’s The Chimney Sweeper (Songs of Innocence) is a poem about the life of young chimney sweeps. We are presented with two juxtaposed attitudes in this poem and that would be the hope-filled attitude of the speaker pertaining to his lot in life and the attitude of satire that is displayed by the poet himself. In the end the message that conveyed through these conflicting attitudes is one that basically ensures the speaker will not be able to prosper in this life but surly have a chance to in the one after.

Marketing and Britannia Essay

The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of â€Å"service biscuits† to the armed forces. As time moved on, the biscuit market continued to grow†¦ and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity – â€Å"Eat Healthy, Think Better† – and made its first foray into the dairy products market. In 1999, the â€Å"Britannia Khao, World Cup Jao† promotion further fortified the affinity consumers had with ‘Brand Britannia’. Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Match was voted India’s most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India’s most successful product launch. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra, the world’s second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia India’s 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannia’s fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia’s shareholders. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. This is because NutriChoice SugarOut is sweetened with â€Å"Sucralose,† derived from sugar, which provides the same sweetness as any other biscuit, without the added calories of sugar. This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange cream, targeted towards all health sensitive people. It is also relevant for consumers with sugar related ailments. Customers are pleasantly delighted with its great taste and equally surprised to know that it has no added sugar. Don’t be taken for a ride when you read â€Å"Sugar Free† label on many biscuit packs marketed in India or abroad. Even with 100% no-added sugar, wheat-cereals in biscuits have their own natural sugar content. Britannia has chosen to represent these biscuits with â€Å"No Added Sugar† claim, as there is no added sugar in the processing of NutriChoice SugarOut. Britannia 50-50 Pepper Chakkar The launch of the latest 50-50 variant left everybody guessing â€Å"What it eez? † From TV ads, radio, outdoor and in-store display materials to events, a website and SMS and email blasts, traditional and new media were blended synergistically to create excitement and curiosity about the unique taste of the biscuit. The tangy and distinctive pepper flavoured biscuit, that’s thin and crispy and more like a snack, caught the imagination of a younger audience craving something to nibble on. The 50-50 Pepper Chakkar launch is truly a case of leveraging the marketing mix to best advantage. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. India is the second largest producer of biscuits in the world after the U. S. A. but still the per capita consumption is only 2. kg/year of developed countries. As per the latest survey done by N. C. A. E. R. , 49 biscuits are consumed in rural areas. The penetration of biscuits into households stands at an average of 83. 2% with the rural penetration at 77% and urban penetration at 88%. Biscuits are reserved for the small scale sector but there are strong possibilities of the industry being deserved in line with the government policy of liberalization. The net effect thus would be greater choice for the consumer as well as a check on the costs. The country production of the biscuits during 2004-05 was 18. Lac tons of which 1/2 were manufactured by the organized sector. The industry turn over was 5322. 7 Crores of which organized sector contributed 2519. 3 crores. Britannia, makers of Britannia biscuits, doubled capacity from 25 tonnes a day to 50 tonnes and plans to be a national brand soon. In an aggressive mode, the North dominated biscuit player has increased its ad budget to Rs. 5 crore this year from Rs. 3 crore last year. Britannia has also recently invested about Rs. 5 crore in the modernization and expansion of its production and packing its production capacity of 40 tonnes per day to 100 tonnes per day by next year. The aim: to take the current turnover of Rs. 50 crore to Rs. 100 crore by the year. The low priced brand claims to have a 15 per cent market share in the North and is aggressively eyeing a bigger bite of the Rs. 2,500 crore biscuit industries. The brand plans to gain a 40 per cent market share in the North by the year of. The company’s strategy has been to attract new consumer segments and widen its consumer base with its well packaged low priced offerings. Britannia’s success has also come from its formidable. The applicability of various branding strategies play crucial role in arketing in product. the applicability has grown due to the liberalization, competition and technological changes taking place in corporate world. In this project the various branding strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry. The objective of this report is to give the market share of Britannia biscuits in the Indian capital (New Delhi). It has been made possible by knowing the consumer’s behaviour and by studying the patterns adopted by the retailers. It gives us very precise view about the existing demand of Britannia biscuits and demand of their products as compared to other competitors. It also highlights the changing market trends and consumer preferences, why they have shifted from finally pack to pouch pack. The annual growth rate of the industry is about 12. 5%. However, the growth of cream biscuits, assorted or special variety is the range of 30-40%. The organized sector consists of large, medium and small scale biscuit manufacturers who produce packed biscuits. The major players in this sector are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises of small bakery units, cottage and household type manufacturing plants. These units distribute their biscuits in the surrounding vicinity of their manufacturing locations of say 20-50 kms. The country production of biscuits during 2005-06 is estimated to be about 19. 5 lack tons. Out of which 1/2 again is expected from unorganized sector.