Influenza on the Western Front :: Journalism Media Studies Health Essays

Influenza on the Western FrontNEW YORK--Reports redeem come in from London that the grippe has outright closed his claws upon German troops. Although influenza has spread onto our side, leading doctors believe that the disease will not be so prevalent because the disease spreads most readily in unhealthy conditions. With the ever increasing proportion of German troops being inform to hospitals for influenza, the Kaiser is finding it difficult for them to mount a proper offensive against our blooded men. Confiscated letters of German soldiers describe just how widespread this epidemic is. I feel so ill that I should like to report sick. Fever is rampant(ip) among us and already a whole lot of men are in the hospital. Every day more go in. As I watch not yet had leave and am expecting to go any day, I shall not report sick yet anyway.1 People who have been reported to suffer from influenza are immobilized in hospital beds for 7 to 10 days. Symptoms suffered include body ach es, muscle and joint pain, headache, a sore throat and an uncreative cough with occasionally harsh breathing, fevers raging from 100 to 104 F, sudden dizziness, weakness, and pain.2 It is most likely that influenza spreads so rapidly amongst German troops because they live in filthy trenches and small portions of rations. Such poor living conditions and weakened health provide an opportune chance for the Influenza to strike. Sergeant Bader boasts Those Germans do not have a prayer in this world to win. They have so many people falling down due to the grippe that it is making our job easier. The domicile are so worn out that they do not have the strength to put up a fight. Most of my men are fine. The political science keeps us well fed and clothed. My superiors tell me that staying clean and healthy is the best way to fight this disease. If this continues, we will win by winter. Weather will not hinder the spread among the German troops. For a while it has continued to r ain and it seems likely to stay wet.3 Continual rainfall might dampen our troops moral, but our hopes are high that our enemy will be removed.The origin and spread of the fluThis new Spanish type flu has been reported to have originated in Berlin and new(prenominal) German cities and is being transferred into the trenches by men reporting back from their leave.

Historia del Flamenco - Spanish Essay :: Papers Espagnol Essays

Historia del Flamenco - Spanish Essay La msica flamenca empez con una voz y unas palmas, y ms tarde se incorpor la guitarra. Es slo en este siglo cuando se introdujo el zapateo. Hoy en da, las tres principales herramientas del gypsy dancing son el cante, la guitarra y el baile. Casi todos los estilos o palos flamencos pueden interpretarse con o sin baile, habiendo bailes sin cante y temas puramente vocales, a cappela. Hoy, el flamenco tiene muchas caras y es ejecutado de mltiples maneras. En el flamenco moderno es comn el uso de algunos instrumentos ms, como el bajo elctrico, normalmente sin trastes (tal como comenz a usarlo Carlos Benavent) y el cajn. El cajn es un instrumento de percusin peruano que, con ligeras modificaciones, introdujo Paco de Luca y su grupo, y consiste en una caja de madera con un panel frontal suelto que se toca sentado sobre ella y que se adapta muy bien al flamenco porque no tiene una afinacin determinada y proporciona un sonido sin armnicos muy seco. El nuevo flamenco, etiqueta con la que se agrupan las formaciones jvenes menos preocupadas por el purismo y ms interesadas en la mezcla de msicas, incorpora saxos, flautas, violonchelos, violines o el sitar, e innumerables instrumentos de percusin como los bongos, las congas de sudamrica, la darbuka y el djembe indios, etc. El uso de bateras, sintetizadores y guitarras elctricas es menos habitual. El flamenco es una de las msicas ms peculiares y reconocible de Europa. Las races del flamenco se formaron recogiendo influencias de muy diversos orgenes podemos encontrar en esta msica aportaciones hindes, rabes, judas, griegas, castellanas, etc. Cmo llegaron a fundirse en el flamenco las aportaciones de tantas culturas es una larga e interesante historia llena de leyendas y malinterpretaciones. Los Gitanos del sur de Espaa crearon esta msica da a da desde su

My Biggest Adventure :: Personal Narratives Flagstaff Essays

My Biggest Adventure To start off my story I was born and raised in the same city my entire life. I grew up in the same neighborhood and even the same house, never to fully experience the sensation of moving into a bran- naked house or having to make new friends at a different school. Some may offer I was lucky I never had to move, but deep pop in my marrow I always wanted to be that new kid and feel see what it feels like. Worst of on the whole, my schools I had attended were only close to ten proceeding away from my house all of them. School never really was one of my interests and because of that I never really studied and did homework in class alternatively of listening to my teachers. I just did plenty to graduate from my high school and do it with grades I thought were acceptable. And of course they were acceptable enough for an acceptance garner from my first choice school, Northern Arizona University.Before I knew it, I had graduated from high school and I was preparing myself for my journey to college. I had no subject what to expect from the people and the life style I was about to encounter. One part of me felt sad that I was going to escape a life-style that I had become so accustomed to, while a nonher part of me felt relieved that I was finally going to be on my own and have a freedom I have not experienced before. Finally my summer had come to end and I was backpacking my car for the big journey ahead of me and a new chapter in the book of my life. I started to think about all those things I was leaving tooshie and those things that were ahead of me. I knew that my life was about to change dramatically I was going to be living on my own in a new environment not knowing a single person or having someone to hang out with.Out of everything that is different in Flagstaff I would have to say that the weather is the most noticeable. In Southern California the weather is the most neutral compared to the rest of the United Sta tes. We have sunny ready days all year long so in a way one could say that it is summer all year long.My Biggest Adventure own(prenominal) Narratives Flagstaff EssaysMy Biggest Adventure To start off my story I was born and raised in the same city my entire life. I grew up in the same neighborhood and even the same house, never to fully experience the sensation of moving into a new house or having to make new friends at a different school. Some may say I was lucky I never had to move, but deep down in my heart I always wanted to be that new kid and feel see what it feels like. Worst of all, my schools I had attended were only about ten minutes away from my house all of them. School never really was one of my interests and because of that I never really studied and did homework in class instead of listening to my teachers. I just did enough to graduate from my high school and do it with grades I thought were acceptable. And of course they were acceptable enough for an ac ceptance letter from my first choice school, Northern Arizona University.Before I knew it, I had graduated from high school and I was preparing myself for my journey to college. I had no idea what to expect from the people and the life style I was about to encounter. One part of me felt sad that I was going to leave a lifestyle that I had become so accustomed to, while another part of me felt relieved that I was finally going to be on my own and have a freedom I have not experienced before. Finally my summer had come to end and I was packing my car for the long journey ahead of me and a new chapter in the book of my life. I started to think about all those things I was leaving behind and those things that were ahead of me. I knew that my life was about to change dramatically I was going to be living on my own in a new environment not knowing a single person or having someone to hang out with.Out of everything that is different in Flagstaff I would have to say that the weather i s the most noticeable. In Southern California the weather is the most neutral compared to the rest of the United States. We have sunny warm days all year long so in a way one could say that it is summer all year long.

Ancient Romes Animal Cruelty for Entertainment :: essays research papers

The Romans are often characterized as loving violent and cruel entertainment in the amphitheatre. It has been suggested that the games served the twofold purpose of providing entertainment for the people and maintaining the political status quo.In todays society, the killing of humans and animals usually means a jail term, and beholding nearone die is not something people go and see for fun. Violence was glorified in Rome hundreds of years ago. All the crimes they committed were condoned, accepted and glorified. thither were four different genres of such entertainment in the games held in amphitheatres (Amphi-theatres are outdoor arenas. "theatres in the round" Amphi- meaning "round" in Greek.) Gladiatorial combat, the delegacy execution of foreigners, beast shows, as well as chariot racing. Watching someone or a beast kill another was applauded for the method, skill, or artistic production used in the slaughter. The games themselves provided ways for Rome to d emonstrate the power of their empire, as huge investments of wealth, time, and emotion was put into the games. Death became a spectator sport with the viewing audience and the viewed both contributing to a wild and gory performance. Already by the late Republic magistrates were spending huge amounts of money on these games. The Latin enunciate for gladiatorial games is Munus which means obligatory offering. This reflects the origin of these games as funerary offerings to the dead. small-arm magistrates in the Republic may well have put on games to make water popular favour, this was in their private capacity and not as magistrates. Only gradually did the gladiatorial shows come to be assimilated with the games put on by magistrates. While the most popular games were chariot racing and simulated naval battles, fights in the amphitheatres, shown in these mosaics include gladiator V gladiator, gladiator V animal (pic 2) and animal V animal, were a common feature. Less common, but n ot infrequent was the release of wild beasts from the pits into the arena where hundreds of criminals had earlier been positioned. These spectacles all deeming to be very entertaining to spectators. passim the history of the Republic, there was a difference between the gladiatorial contests and other forms of spectacular entertainment. The Romans did not invent the concept of gladiatorial fighting there is some uncertainty as to the exact source. One ancient source says it was the Etruscans, a non-Indo-European people who lived directly north of the Romans.

Chile Essay -- essays research papers fc

Introduction chilly is a republic fixed in southwestern South America. On the north side of Chile lies Peru, to the east is Bolivia and Argentina, and on the south Peru is bounded by the Pacific Ocean. The Archipelagoes Islands extend along the southern coast of Chile from Chilo Island to pallium Horn. Among these islands argon the Chonos Archipelago, Wellington Island, and the western portion of Tierra del Fuego. close to other islands that belong to Chile include the Juan Fernndez Islands, Easter Island, and Sala y Gmez. All of these islands lie in the South Pacific. Chile also happens to claim a section of Antarctica. The capital and largest city of Chile is Santiago. Land and Resources The most dominant physical feature in Chile are the Andes Mountains, which extend the entire continuance of the country, from the Bolivian plateau in the north to Tierra del Fuego in the south. PHYSICAL REGIONS Chile can be dissever in to three topographic zones the lofty Andean cordillera o n the east the low coastal mountains on the west and the plateau ambit, which includes the Central Valley, amid these ranges. trine major geographical and climatological regions can be marvellous the Yankee (arid), primaeval (Mediterranean), and southern (temperate marine) regions. The ranges of the Andes are the widest in the northern region. This forms broad plateaus that contain the countrys highest peak, Ojos del Salado, which is located on the border with Argentina. The plateau area is occupied by the great Atacama Desert, which contains vast nitrate fields and rich mineral deposits. In the central region the plateau gives way to a valley, cognize as the Central valley. The valley, which ranges form 40 to 80 km (25 to 50 mi) in width, is the most heavily populated area of the country. The fertile area between the Aconcagua and Biobo rivers forms the agricultural heartland of Chile. The central Andes are narrower in width and have lower elevation that those in the north . The most important passes in the Andes are located here. The countrys finest natural harbors are located in this region. The southern region is without an interior valley it disappears below the sea at Puerto Montt. Peaks of the submerged coastal mountains form the long chains of islands along the coast. Chile lies in a zone of geologic asymmetry and is subject to earthquakes and volcanic activity. ... ...hydroelectric power. Major efforts have been make to harness this potential, and by 1998 about 52 percent of Chiles energy was generated from waterpower. TRANSPORTATION Chile has a network of about 49,000 miles of roads. Only 14 percent are paved. Railroad lines total over 1500 miles in length and are confined to the northern two-thirds of the country. Spur lines to important coastal towns connect the primary(prenominal) north-south system. Because of the difficult terrain, many coastal cities rely on water transportation from various ports including Valparaso, Antofagasta, an d Punta Arenas. There are also important international airports located adjoining Santiago, and Arica. Conclusion Chile is a country that is developing very quickly and therefore is in remove when exporting the goods that are produced here are taken into account. All of the factors presented have the same developing relationship. The increase in skills, knowledge, communication, and population are what make this preservation grow. Works Cited Fellmann, Getis, and Getis. Human Geography, Sixth Edition, Updated Edition. McGraw Hill. New York, 2001. Hudson, Espendhade. Goodes World Atlas, 20th Edition. Rand McNally, 2000. Chile Essay -- essays research papers fc Introduction Chile is a republic located in southwestern South America. On the north side of Chile lies Peru, to the east is Bolivia and Argentina, and on the south Peru is bounded by the Pacific Ocean. The Archipelagoes Islands extend along the southern coast of Chile from Chilo Island to Cape Horn. Among these islands are the Chonos Archipelago, Wellington Island, and the western portion of Tierra del Fuego. Some other islands that belong to Chile include the Juan Fernndez Islands, Easter Island, and Sala y Gmez. All of these islands lie in the South Pacific. Chile also happens to claim a section of Antarctica. The capital and largest city of Chile is Santiago. Land and Resources The most dominant physical feature in Chile are the Andes Mountains, which extend the entire length of the country, from the Bolivian plateau in the north to Tierra del Fuego in the south. PHYSICAL REGIONS Chile can be divided in to three topographic zones the lofty Andean cordillera on the east the low coastal mountains on the west and the plateau area, which includes the Central Valley, between these ranges. Three major geographical and climatological regions can be distinguished the northern (arid), central (Mediterranean), and southern (temperate marine) regions. The ranges of the Andes are the widest in the northern region. This forms broad plateaus that contain the countrys highest peak, Ojos del Salado, which is located on the border with Argentina. The plateau area is occupied by the great Atacama Desert, which contains vast nitrate fields and rich mineral deposits. In the central region the plateau gives way to a valley, known as the Central valley. The valley, which ranges form 40 to 80 km (25 to 50 mi) in width, is the most heavily populated area of the country. The fertile area between the Aconcagua and Biobo rivers forms the agricultural heartland of Chile. The central Andes are narrower in width and have lower elevation that those in the north. The most important passes in the Andes are located here. The countrys finest natural harbors are located in this region. The southern region is without an interior valley it disappears below the sea at Puerto Montt. Peaks of the submerged coastal mountains form the long chains of islands along the coast. Chile lies in a zone of g eologic instability and is subject to earthquakes and volcanic activity. ... ...hydroelectric power. Major efforts have been made to harness this potential, and by 1998 about 52 percent of Chiles energy was generated from waterpower. TRANSPORTATION Chile has a network of about 49,000 miles of roads. Only 14 percent are paved. Railroad lines total over 1500 miles in length and are confined to the northern two-thirds of the country. Spur lines to important coastal towns connect the main north-south system. Because of the difficult terrain, many coastal cities rely on water transportation from various ports including Valparaso, Antofagasta, and Punta Arenas. There are also important international airports located near Santiago, and Arica. Conclusion Chile is a country that is developing very quickly and therefore is in demand when exporting the goods that are produced here are taken into account. All of the factors presented have the same developing relationship. The increase in skill s, knowledge, communication, and population are what make this economy grow. Works Cited Fellmann, Getis, and Getis. Human Geography, Sixth Edition, Updated Edition. McGraw Hill. New York, 2001. Hudson, Espendhade. Goodes World Atlas, 20th Edition. Rand McNally, 2000.

Chile Essay -- essays research papers fc

Introduction chili is a republic located in southwestern entropy America. On the north side of Chile consists Peru, to the eastern intimately is Bolivia and Argentina, and on the south Peru is bounded by the Pacific Ocean. The Archipelagoes Islands extend along the southern coast of Chile from Chilo Island to Cape Horn. Among these islands be the Chonos Archipelago, Wellington Island, and the western factor of Tierra del Fuego. Some other islands that belong to Chile include the Juan Fernndez Islands, Easter Island, and Sala y Gmez. All of these islands lie in the South Pacific. Chile also happens to necessitate a section of Antarctica. The capital and largest city of Chile is Santiago. Land and Resources The most dominant physical have got in Chile be the Andes Mountains, which extend the immaculate length of the pastoral, from the Bolivian tableland in the north to Tierra del Fuego in the south. PHYSICAL REGIONS Chile can be divided in to three topographic zones the empyrean Andean cordillera on the east the low coastal mountains on the west and the plateau world, which includes the Central Valley, among these ranges. Three major geographical and climatological regions can be distinguished the northern (arid), central (Mediterranean), and southern (temperate marine) regions. The ranges of the Andes are the widest in the northern region. This forms broad plateaus that contain the countrys highest peak, Ojos del Salado, which is located on the border with Argentina. The plateau area is occupied by the great Atacama Desert, which contains vast nitrate fields and rich mineral deposits. In the central region the plateau gives way to a valley, known as the Central valley. The valley, which ranges form 40 to 80 km (25 to 50 mi) in width, is the most heavily populated area of the country. The fertile area between the Aconcagua and Biobo rivers forms the agricultural heartland of Chile. The central Andes are narrower in width and substantiate lower raise that those in the north. The most important passes in the Andes are located here. The countrys finest natural harbors are located in this region. The southern region is without an inside valley it disappears below the sea at Puerto Montt. Peaks of the semiaquatic coastal mountains form the long chains of islands along the coast. Chile lies in a zone of geologic instability and is subject to earthquakes and volcanic activity. ... ...hydroelectric power. Major efforts have been made to harness this potential, and by 1998 about 52 percent of Chiles energy was generated from waterpower. conveyancing Chile has a network of about 49,000 miles of roads. barely 14 percent are paved. Railroad lines total over 1500 miles in length and are captive to the northern two-thirds of the country. Spur lines to important coastal towns get together the main north-south system. Because of the difficult terrain, many coastal cities rely on water transportation from various ports including Val paraso, Antofagasta, and Punta Arenas. on that point are also important international airports located near Santiago, and Arica. Conclusion Chile is a country that is developing very quickly and therefore is in demand when exporting the goods that are produced here are taken into account. All of the factors presented have the same developing relationship. The increase in skills, knowledge, communication, and population are what nonplus this economy grow. Works Cited Fellmann, Getis, and Getis. Human Geography, Sixth Edition, Updated Edition. McGraw Hill. bran-new York, 2001. Hudson, Espendhade. Goodes World Atlas, 20th Edition. Rand McNally, 2000. Chile Essay -- essays research papers fc Introduction Chile is a republic located in southwestern South America. On the north side of Chile lies Peru, to the east is Bolivia and Argentina, and on the south Peru is bounded by the Pacific Ocean. The Archipelagoes Islands extend along the southern coast of Chile from Chil o Island to Cape Horn. Among these islands are the Chonos Archipelago, Wellington Island, and the western portion of Tierra del Fuego. Some other islands that belong to Chile include the Juan Fernndez Islands, Easter Island, and Sala y Gmez. All of these islands lie in the South Pacific. Chile also happens to claim a section of Antarctica. The capital and largest city of Chile is Santiago. Land and Resources The most dominant physical feature in Chile are the Andes Mountains, which extend the entire length of the country, from the Bolivian plateau in the north to Tierra del Fuego in the south. PHYSICAL REGIONS Chile can be divided in to three topographic zones the lofty Andean cordillera on the east the low coastal mountains on the west and the plateau area, which includes the Central Valley, between these ranges. Three major geographical and climatological regions can be distinguished the northern (arid), central (Mediterranean), and southern (temperate marine) regions. The ranges of the Andes are the widest in the northern region. This forms broad plateaus that contain the countrys highest peak, Ojos del Salado, which is located on the border with Argentina. The plateau area is occupied by the great Atacama Desert, which contains vast nitrate fields and rich mineral deposits. In the central region the plateau gives way to a valley, known as the Central valley. The valley, which ranges form 40 to 80 km (25 to 50 mi) in width, is the most heavily populated area of the country. The fertile area between the Aconcagua and Biobo rivers forms the agricultural heartland of Chile. The central Andes are narrower in width and have lower elevation that those in the north. The most important passes in the Andes are located here. The countrys finest natural harbors are located in this region. The southern region is without an interior valley it disappears below the sea at Puerto Montt. Peaks of the submerged coastal mountains form the long chains of islands along the coas t. Chile lies in a zone of geologic instability and is subject to earthquakes and volcanic activity. ... ...hydroelectric power. Major efforts have been made to harness this potential, and by 1998 about 52 percent of Chiles energy was generated from waterpower. TRANSPORTATION Chile has a network of about 49,000 miles of roads. Only 14 percent are paved. Railroad lines total over 1500 miles in length and are confined to the northern two-thirds of the country. Spur lines to important coastal towns connect the main north-south system. Because of the difficult terrain, many coastal cities rely on water transportation from various ports including Valparaso, Antofagasta, and Punta Arenas. There are also important international airports located near Santiago, and Arica. Conclusion Chile is a country that is developing very quickly and therefore is in demand when exporting the goods that are produced here are taken into account. All of the factors presented have the same developing relatio nship. The increase in skills, knowledge, communication, and population are what make this economy grow. Works Cited Fellmann, Getis, and Getis. Human Geography, Sixth Edition, Updated Edition. McGraw Hill. New York, 2001. Hudson, Espendhade. Goodes World Atlas, 20th Edition. Rand McNally, 2000.

Organizational Values Essay

The decision individual makes reflect their personal beliefs about what is important for them and the decision organization make reflect their personal belief about what they theorize is important. The personal and organizational value develops based on the decisions we make. Value alignment comes into place when the values of an individual are same as the values of their organization. If thither is no alignment between the organization and employees, then the organization becomes in a more stressful condition. Companies who create a value alignment hand very few problems. They know what their employees want and they know how to provide it.The value of the employees is important for successful for an organization. The values of an organization and the values of the cheer impact nurse engagement and unhurried outcomes. If the nurses have a happy environment in the hospital, it becomes a happy environment for the customers too. When nursing staff members feel empowered in the decis ion making process, they are energized to share their best talent, and skill. Nurses are the nucleus of the health care organization (Nurses as implementers, 2003). An alignment between hospital and nurses testament increase nurses satisfaction as well as patient role satisfaction.The importance of effective communication in nursing is important when it comes to interacting with patients, medical team members and doctors. Miscommunication causes misunderstandings, slump performance, misdiagnosis and patient suffering. Therefore, nurses acquire effective communication skills in order to competently supervise. Communication in nursing practice serves a vital function in the building of helpful relationship patients, and coworkers. Taking time to listen to and understand patients experiences convey a message that patients feeling cared for and respected.Through communication a patient can be reassured and understand their sickness fully. Once, when I worked as a charge nurse, a patie nt wanted to inform me about something. She told me that her charge nurse was not giving pain medicinal drug on correct time, and demanded for a different nurse. When I talked to the assigned nurse she told me that she gave all pain medicine on time and that patient was ready to be squeeze outd but the problem as that the patient didnt want to leave. I checked the medication administration record and it indicated that the nurse gave all the medication on time.I didnt change the assigned nurse instead I decided to obtain care of the patient. I talked with the patient asked her why she doesnt want to go home. She replied saying that the pharmacy she make fors her medication from is closed on Saturday and Sunday and she cannot get her discharge medication until Monday. She also complained about not having every ride back home after being discharged. I called the social worker and she arranged to get her medication for the patient from hospitals charity for few days and also provi ded the patient with a cab voucher. I called the cab and discharged the patient home without any problem.The way I handled this situation was by communicating to the patient, and knowing her needs, and acting accordingly. By effectively communicating, problems can be solved easier without any further dissatisfaction from the patient. Nurses are able to prevent or manage encroachs by improving their communication skills. It is important for the nurse to try to understand the other fellowships situation. Then the nurses can become focused about being understood. Typically during a conversation, an individual is already tries to think of a response to introduce to a person instead of just listening to what is being said (Marshall, 2006).Most importantly the nurse must have the patience to listen, and not burst while the other person is talking. A good communication skill allows the nurse to resolve his or her own conflicts or take appropriate actions for conflict resolution between other individuals. Communication is the key factor in response to any problems. telling communication helps maintaining credibility by solving the problems that arrive. Effective communication techniques influence the values of other nurses and are effective in problem-solving processes in the organization and the profession.People use organization values to lead themselves throughout their lives. Organizational values and each employees personal values need to blend in as well as impact peoples behaviors and attitudes in the workplace. When employees fails to connections between taking responsibility for living their own lives and the accomplishment of organizational objectives, those organizations run the risk of falling short on promises made to customers, or worse, failing to meet ethical or legal standards.

A Study in Factors Affecting Customer Satisfaction

CHAPTER 1 INTRODUCTION 1. 1 INTRODUCTION TO THE STUDY client mirth is defined as the measurement of how a play a longs produces or servicings meet or surpass its clients expectations. It is excessively a measure of how the customer perceives the room the caller-ups re bribeatives dealt with his or her needs. client satisfaction plays an cardinal role in determining the likelihood of an formations victor and favourableness incessantlyyplace the long term. It is an primary(prenominal) way of dividing line to develop customer hardcorety that in turn builds repeat moving in by with(predicate) customer retention.Generally speaking, in that location be three most different trains of customer satisfaction Dissatisfied customers who argon seeking for an former(a)(a) supplier satisfied customers who go out buy from the troupe in the future and loyal customers who pass on remain so despite competitive offers. Un slight a trading makeup develops a base of satisfie d customers, it allow be difficult if non impossible to remain viable in the mart place. More e trulyplace, any business not foc utilise on satisfying its customers will be at the lenity of competitors who will eventually satisfy that persons needs and desires.Taking prompt action to resolve a customers problems can make the 85% of them repeat customers. It cost on the average sextette times as much to find a hot customer as it does to keep an existing one happy. This underscores the dewy-eyedness of customer satisfaction. In researching satisfaction, firms generally ask customers whether their harvest-feastion or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers kick in high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying.The show Factors Influencing Customer Satisfaction Of Mahindras Passenger Vehicles At TVS & Sons, Maradu, Ernakulam helps to find out the satisfaction level of customers towards the ships companys product and services of the Mahindra through TVS & Sons, cochin. It tries to suggest the management of TVS & Sons, Cochin, the ways through which the customers can be satisfied and the way at which the Mahindra can satisfy their customers by making very small changes in their products. 1. 2 INDUSTRY inditeINDUSTRY compose AUTOMOBILE INDUSTRY The bill of the machinebegins as early as 1769, with the creation ofsteam engined elevator gondolas capable of human transport. In 1806, the first gear autos supply by aninternal flame enginerunning onfuel gasappeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. Cars powered byelectric powerbriefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century.The early history of the go can be divided into a number of eras, b ased on the prevalent means of propulsion. Later periods were defined by trends in outdoor styling, and size and utility preferences. In the beginning machine intentness was dominated by steam powered engines. The vehicles were expensive and difficult to maintain. The incidences of frequent boiler explosions and different safety problems has made the prospective buyers from the passenger cars. Commercial history of the locomote started with the device of gasoline powered internal combustion engines.The German inventor Karl Benz invented the first gasoline powered internal combustion vehicle in 1885 at Mannheim, Ger galore(postnominal). Commercial production of the Benz started in 1885. Panhard ET Levassor of France was the first company exclusively builds and sells railroad cars from 1889. The early 1900s saw so many elevator car companies came into existence in a number of atomic number 63an countries and United States. The first machine produced in US was the curving da shs old mobile. It had a three horse power machine and sold 5,000 by 1904.In 1960s a big invention in the automobile diligence has happened. The 1960s saw rapid rapid schoolings in the automobile manufacturing technology. A milestone in the history of automobile was chance upond by the invention of efficient fuel injection process and independent suspensions and turbo chargers. Pontiac Tran s AM was the best selling car from 1969 to 1980. Computer Aided Design (CAD) was introduced for design of vehicles from 1980s. cut across Taurus was the first vehicle to be built using CAD.The automobile business is evolving rapidly on a worldwide basis. Car and parts manufacturers are emerging, component design and manufacture are now frequently outsourced instead of being created in-house, brands are changing and the giant automobile companies are expanding deeper into providing financial service to the car buyers. Mean spot, all of the biggest, most undefeated automobile industry firms c ontract become spherical in nature. worldwideization is in evidence throughout in the automobile industry.The evolution of the automotive industry has been influenced by mingled first appearances in fuels, vehicle components, societal infrastructure, and manufacturing practices, as well as changes in markets, suppliers and business structures. nearly historians cite examples as early as the class 1600 of sail-mounted carriages as the first vehicles to be propelled by something other than animals or humans. However, it is believed by most historians that the key scratch point for the automobile was the maturation of the engine.The engine was developed as a result of discovering stark naked energy carrying mediums, much(prenominal) as steam in the 1700s, and unsandedfangled fuels, such as gas and gasoline in the 1800s. Shortly later on the invention of the 4-stroke internal combustion gasoline-fueled engine in 1876, the development of the first labor vehicles and establi shment of first automotive firms in Europe and America occurred. During the 1890s and early 1900s, developments of other technologies, such as the steering wheel and floor-mounted accelerator, sped up the development of the automotive industry by making vehicles easier to use.Almost simultaneously, in America, the societal infrastructure that would provide fertile ground for the proliferation of automobiles was being set. Drivers licenses were issued, service displace were forthrighted, and car sales with time payments were instituted. Famous vehicle regulates such as Fords Model T were developed during these times and, by 1906, car designs began abandoning the carriage look and taking on a more motorage appearance. During the 1910s, the development of technologies and societal infrastructure continued in addition to new manufacturing practices and business strategies.Traffic frolicsomes started look in the U. S. and thousands of road signs were posted by B. F. Goodrich on ove r 100,000 miles of U. S. roads. Henry Fords famous assembly line was launched in 1913, which allowed vehicles to be raft produced and thus achieved economies of scale. Ford in like manner introduced the concept of using interchangeable and standard parts to advertise enable the mass production process. Automakers also started to merge with other companies (e. g. , GM acquired Chevrolet) and to expand to other markets (e. g. GM of Canada). In the 1920s, the development of infrastructure, adoption of new manufacturing practices, and the merging of companies continued (e. g. , Benz and Daimler, Chrysler and Dodge, Ford and Lincoln). In the U. S. , the Bureau of Public roads and the enactment of the Kahn-Wadsworth Bill helped facilitate road-building projects and develop a national road system. In manufacturing, mass production methods became better established, which led to the availability of a wide range of satisfactory cars to the public.While Ford had foc apply on a single cop y, GM adopted a new production system for providing greater product variety, which helped the company increase their market theatrical role by 20% and reduce Fords by 24%. In the 1930s, several new vehicle brands were developed (e. g. , Ford Mercury, Lincoln Continental, Volkswagen) and trends in vehicle consumer preferences were established that differentiated the American and European market. In the U. S. market, consumers preferred luxurious and powerful cars, whereas in Europe consumers preferred smaller and low- outlayd cars.Also during this time, GMs product variety strategy continued to give them a competitive advantage over Ford, allowing GM to continue increasing their market share while Ford kept losing theirs. In the 1940s, during World War II (WWII), automotive factories were used to make troops vehicles and weapons, thus halting civilian vehicle production. afterward WWII, the economies of most European and some Asian-pacific countries, such as Japan, were decimated this required the development of new production and business strategies such as those of Toyota, which began to develop what is now known as Just in Time (JIT) manufacturing.Most of the first models produced were similar to the pre-war designs since it took some time for the inventts to revamp their trading trading operations to make new designs and models. In the 1950s and 1960s, more technological innovations, such as fiberglass bodies and higher compression ratio fuels, allowed vehicle developers to appease the ontogeny consumer interest for vehicle comfort, look, and feel. Car designs were highly influenced by emerging safety and environmental regulations. Vehicle speed limits and front seat belts became standard, in addition to other features such as heating and ventilation equipment.The 1970s were marked by stricter environmental regulations and the oil embargo of the early 70s, which led to the development of low venting vehicle technologies, such as catalytic converter s, and a 55-mph nationwide speed limit in the U. S. Foreign cars like the Japanese Honda Civic started appearing in the U. S. market. The Civic was marketed as a fuel efficient and low-emissions vehicle, which given the recent high oil prices and strict environmental regulations made it well-received. Despite the entrance of new competitors into the U.S. market, U. S. automakers underestimated the threat of foreign automakers to their market shares. In the 1980s, the U. S. automotive industry began losing market share to the higher tint, affordable, and fuel efficient cars from Japanese automakers. In response to this market share loss, U. S. automakers began focusing on improving prize by adopting different Japanese manufacturing management philosophies, such as JIT. Although their adoption of JIT and other philosophies helped improve the feeling ofU. S. vehicles, it did not fully bridge the gap mingled with the quality of U. S. and Japanese cars. This gap remained because U. S . automakers tried app be JIT techniques without a full understanding of the whole Japanese manufacturing system, while Japanese automakers had decades to develop, refine and master their JIT approach. Another significant paradigm of the 1980s was the worldwide nature of vehicle manufacturing. Automakers started assembling vehicles around the world.This trend was accelerated in the 1990s with the construction of overseas facilities and mergers amongst multinational automakers. This global elaboration gave automakers a greater capacity to infiltrate new markets quickly and at land costs. The increased product offerings in many markets led to consumers having a greater variety of vehicles from which to choose. To this new vehicle buffet was coupled the explosion of the internet, which made vehicle- cogitate development readily accessible to consumers.Internet-informed and empowered consumers now wanted a vehicle that was personalizable, inexpensive, reliable, and quickly obtainab le. Consumers desired vehicles that were less harmful to the environment, which led to the introduction of hybrid vehicles by Japanese automakers in the late 1990s. In the current decade, the recent trend of increasing sophistication and empowerment of the consumer has led automakers to identify new and more vary markets within saturated markets with diverse customer bases, such as that of the U. S.Another trend is to infiltrate new emerging markets such as Southeast Asia and Latin America, which has further motivated the establishment of production facilities overseas and the establishment of global alliances and expert strategic partnerships with foreign automakers. Of these new markets, china appears to be the most promising. An Overview of the Indian gondola application Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898, the Indian automobile industry has demonstrated a phenomenal growth to this day.Today, the Indian automobile ind ustry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leadership label echoing in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and Mahindra, Hyundai Motors, Hero Honda and Hindustan Motors in addition to a number of others. During the early stages of its development, Indian automobile industry heavily depended on foreign technologies. However, over the years, the manufacturers in India have started using their own technology evolved in the native soil.The thriving market place in the boorish has attracted a number of automobile manufacturers including some of the reputed global leaders to set their foot in the soil looking forward to enhance their compose and prospects to new heights. Following a temporary setback on account of the global economic recession, the Indian automobile market has once a do good picked up a uncommon momentum witnessing a buoyant sale for the first time in its history in the month of September 2009. The automobile vault of heaven of India is the seventh largest in the world. In a year, the country manufactures close to 2. million cars making up an identifiable chunk in the worlds yearly production of somewhat 73 million cars in a year. The country is the largest manufacturer of motorcycles and the fifth largest producer of commercial vehicles. Industry experts have visualized an fantastically huge increase in these figures over the immediate future. The figures published by the Asia Economic Institute indicate that the Indian automobile sector is set to come in as the global leader by 2012. In the year 2009, India rose to be the fourth largest exporter of automobiles following Japan, South Korea and Thailand.Experts state that in the year 2050, India will backsheesh the car messs of all the nations of the world with about 611 million cars running on its roads. At present, about 75 percent of Indias automobile industry is made up by small cars, with the figure ranking the nation on top of any other country on the land. Over the following(a) dickens or three years, the country is expecting the arrival of more than a dozen new brands making compact car models. Recently, the automotive giants of India including General Motors (GM), Volkswagen, Honda, and Hyundai, have declared significant expansion plans.On account of its huge market potential, a very low base of car ownership in the country estimated at about 25 per 1,000 people, and a rapidly surging economy, the nation is firmly set on its way to become an outsourcing platform for a number of global auto companies. Some of the upcoming cars in the India soil comprise Maruti A-Star (Suzuki), Maruti Splash (Suzuki), VW Up and VW Polo (Volkswagen), Bajaj small car (Bajai Auto), Jazz (Honda) and Cobalt, Aveo (GM) in addition to several others. chronicle of the automobile industry in IndiaThe economic liberalization that dawned in India i n the year 1991 has succeeded in bringing about a sustained growth in the automotive production sector jaunted by enhanced competitiveness and relaxed restrictions prevailing in the Indian soil. A number of Indian automobile manufacturers including Tata Motors, Maruti Suzuki and Mahindra and Mahindra, have dramatically expanded both their domestic and international operations. The countrys active economic growth has paved a solid road to the further expansion of its domestic automobile market.This particle has in fact invited a huge amount of India-specific investment by a number of multinational automobile manufacturers. As a significant milestone in its progress, the monthly sales of passenger cars in India exceeded 100,000 wholes in February 2009. The beginnings of automotive industry in India can be traced during 1940s. After the nation became independent in the year 1947, the Indian Government and the private sector launched their efforts to establish an automotive component manufacturing industry to meet the needs of the automobile industry.The growth of this segment was however not so encouraging in the initial stage and through the 1950s and 1960s on account of nationalization combined with the license raj that was hampering the private sector in the country. However, the period that followed 1970s, witnessed a sizeable growth contributed by tractors, scooters and commercial vehicles. Even till those days, cars were something of a potpourri of a major luxury. Eventually, the country saw the door of Japanese manufacturers establishing Maruti Udyog. During the period that followed, several foreign based companies started common ventures with Indian companies.During 1980s, several Japanese manufacturers started joint-ventures for manufacturing motorcycles and light commercial-vehicles. During this time, that the Indian government selected Suzuki for a joint-venture to produce small cars. Following the economic liberalization in 1991 and the weakeni ng of the license raj, several Indian and multi-national car companies launched their operations on the soil. After this, automotive component and automobile manufacturing growth remarkably speed-up to meet the demands of domestic and export needs. Experts have an opinion that during the early stages the olicies and the treatment by the Indian government were not favorable to the development of the automobile industry. However, the liberalization policy and various tax reliefs announced by the Indian government over the recent past have pronounced a significantly encouraging cushion on this industry segment. Estimates reveal that owing to several boosting factors, Indian automobile industry has been growing at a pace of about 18% per year. thitherfore, global automobile giants like Volvo, General Motors and Ford have started looking at India as a prospective hot destination to establish and expand their operations.Like many other nations Indias highly developed transportation syste m has play a very important role in the development of the countrys economy over the past to this day. One can say that the automobile industry in the country has occupied a solid space in the platform of Indian economy. Empowered by its present growth, today the automobile industry in the country can produce a diverse range of vehicles under three broad categories namely cars, two-wheelers and impenetrable vehicles. Exports of Automobile Industry Today, India is among the worlds largest producers of small cars.The bare-assed York Times has rated India as a very strong engineering base with an incomparable expertise in the cranial orbit of manufacturing a number of low-cost, fuel-efficient cars has encouraged the expansion plans of the manufacturing facilities of a number of automobile leaders like Hyundai Motors, Nissan, Toyota, Volkswagen and Suzuki. On 22 February 2010, Hyundai motors exported its 10,00,000th car, the feat which was achieved by the firm in just over 10 years. Hyundai Motors is the largest passenger car exporter and the second largest car manufacturer in the country.In the similar lines, General Motors has announced its plans to export not less than 50,000 cars made in India by the year 2011. In yet another proposal, Ford Motors is to setup a manufacturing facility costing about US$ vitamin D million in India with an annual capacity of 250,000 cars. The firm has stated that the facility will play a major part in its strategic plan to make India a hub for its global production business. In yet another significant croak, Fiat motors has stated that it will source a big volume of auto components from India worth about US$1 billion.In the year 2009, India overtook China by emerging as the fourth largest exporter of cars in Asia . Various Segments of the Indian Automobile Industry Motor cycles manufacture makes up the major share in the two-wheeler segment of the Indian automobile industry. About 50% of the motorcycles are manufactured by Her o Honda. While Honda manufactures about 46% of the scooters, TVS produces 82% of the mopeds running on the Indian roads. About 40% of the three-wheelers manufactured in India are used for transporting goods with Piaggio manufacturing 40% of the vehicles sold in the Indian market.On the other hand, Bajaj has emerged as the leader in manufacturing three-wheelers used for passenger transport. The firm produces about 68% percent of the three wheelers used for passenger transport in India. The Indian passenger vehicle segment is dominated by cars which make up about 80% of it. Maruti Suzuki manufactures about 52% of passenger cars while the firm enjoys a complete monopoly in the manufacture of multi-purpose vehicles. In the utility vehicles segment Mahindra makes up a 42% share. Tata Motors is the leader in the Indian commercial vehicles market while it holds more than 60% share.Tata Motors also enjoys the credit of being the worlds fifth largest manufacturer of medium and heavy commerci al vehicles. Potential of Indian Automobile Industry There is a very stiff competition in the automobile industry segment in India. This has helped many to realize their dreams of driving the most luxurious cars. During the recent past, a number of overseas companies have started grabbing a big chunk of the market share in both domestic and export sales. Every new day dawns in India with some new launches by active players in the Indian automobile arena.By introducing some low cost cars, the industry had made it possible for common men to buy cars for their personal use. With some innovative strategies and by adopting some alternating(a) remedial measures, the Indian automobile industry has successfully come unaffected out of the global financial crisis. While the automobile industry in India is the 9th largest in the world, the country emerged as the fourth largest automobiles exporter on the globe following Japan, South Korea and Thailand, in the year 2009.Over and above, a numb er of automobile manufacturers based in India have expanded their operations around the globe also giving way for a number of reputed MNCs to enthusiastically invest in the Indian automobile sector. Nissan Motors has revealed its prospective plans to export 250,000 vehicles produced in its India plant by the year 2011. General Motors has also come up with similar plans. During the current fiscal year, the Indian automobile industry rode high on the resurgence of consumer demand in the country as a result of the Governments fiscal stimulus and attractively low interest rates.As a result the total turnover of the domestic automobile industry increased by about 27 per cent. A answer produced in the Lok Sabha recently has quoted info from the Society of Indian Automobile Manufacturers and has revealed that the total turnover of the Indian automobile Industry in April-February 2009-10 was 1,62,708. 77 crore. This is a remarkable achievement compared with the total revenue of Rs 1,28,3 84. 53 crore reported during the same period of last fiscal year. Specifically, the segment of commercial vehicles witnessed the biggest jump in revenues by 31 per cent by reporting Rs 38,845. 9 crore. During the same period, the passenger vehicle segment in the country witnessed a growth of 27 per cent over the last fiscal year by reporting a total revenue of Rs 76,545. 96 crores. These figures imply a highly prospective road lying immediately ahead of the Indian automobile industry. Predictions made by Ernst and Young have estimated that the Indian passenger car market will have a growth rate of about 12 percent per annum over the next atomic number 23 years to reach the production of 3. 75 million units by the year 2014.The analysts have further stated that the industrys turnover will touch $155 billion by 2016. This achievement will succeed in consolidating Indias position as the seventh largest automobiles manufacturer on the globe, eventually surging forth to become the third largest by the year 2030 behind China and the US. The Automotive Mission Plan launched by the Indian government has envisaged that the country will emerge as the seventh largest car maker on the globe thereby contributing more than 10 percent to the nations $1. 2-trillion economy.Further, industry experts believe that the nation will soon establish its stand as an automobile hub exporting about 2. 75 million units and selling about a million units to be operated on the domestic roads. 1. 3 COMPANY PROFILE TVS & SONS T V Sundram Iyengar & Sons Limited, established in 1911 is the parent company of the TVS Group and is a leading automobile distribution company in India. During the year 2010-11 the company attained a turnover of6000 Crores and has direct employee strength of 6000. It operates through its three divisions namely TVS, Sundaram Motors and Madras Auto dish.Being the trading and distribution arm of the group, the business activities of TVS & Sons include Dealerships for au tomobile vehicles, Distribution of spares for after market, sales and service support for Garage Equipment, products for off-highway application like Construction & Material handling. The global business operation of the company includes establishing & managing marijuana cigarette ventures/ Alliances for automobile distribution / dealership business, sourcing and supply chain related activities. Currently it has its presence in Sri Lanka and Bangladesh.TVS & Sons distributes Commercial vehicles, Multi service program & Sports Utility vehicles, three wheelers, passenger cars representing leading automobile vehicle manufacturers such as Ashok Leyland, Mahindra & Mahindra, Mahindra Navistar, Daimler Chrysler, General Motors, Honda, Renault, Volkswagen and off highway equipment manufactured by Escorts, JLG, Ingersoll Rand, Pal Finger & Leyland Deere. The company has more than 150 outlets and sells around 60000 vehicles and services more than 600000 vehicles per annum.Being the leading automobile distribution company in India, we have nine retail fuel outlets in Tamil Nadu representing Bharat Petroleum potty Limited. The company is also the largest distributor of automobile spare parts in the country, handling more than 80 suppliers,8090 customers and 35000 part numbers and markets TVS Quality Branded Products. TVS & Sons Ltd. , a dominant dealer in South India until 90s, has now become a PAN India organisation in automobile after-market vertical over the years.All the outlets are evermore been upgraded in order to provide the right ambience to the customers the company is also known for its contribution to the customers by reducing the down time of the vehicles and improve the profitability of customers using tools like Kaizen & LEAN. Joint Ventures TVS Lanka (Private) Ltd TVS Lanka is a Joint Venture between TVS & Sons and United Motors Lanka Ltd of Sri Lanka. Based in Colombo, TVS Lanka is the authorized Distributor & Dealer for TVS range of both Wheelers & three wheelers.In a very short span, considerably increased sales of TVS Two Wheelers and is the third highest seller of two wheelers in Sri Lanka. TVS Auto Bangladesh Ltd (TVS ABL) TVS Auto Bangladesh Ltd is a joint venture between TVS & Sons and Rian Motors of Bangladesh. Within three years of operation party has become the third highest seller of two wheeler in the country among the Indian makes. TVSABL derives its synergies in the form of local knowl edge from Rian Motors and expertise of TVS & Sons in managing distribution business for more than five decade. Mahindra & MahindraTVS & Sons are authorized dealers for Mahindra & Mahindras range of Utility Vehicles, Micro Commercial Vehicles and Cars in Kerala. To facilitate convenient access for the customers, it has set up service and spares outlets across Kerala. Mahindra made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. MM will make its maiden entry into the he avy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA. Mahindras automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers.It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an offensive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine. 19 True to their word, Mahindra Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 units.Mahindra Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. Mahindra Mahindra (MM) was first known for assembly under licence of the iconic Willys Jeep in India. The company by and by branched out into manufacturing light commercial vehicles. The companys flagship UV, Scorpio, hit the Indian Markets and the success of this multi-utility vehicle saw the company winning the consumers hearts. MM made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra-Renault joint venture.Its plants in Mumbai and Nasik manufacture multi-utility vehicles and their engines are produced at the Igatpuri plant. Utility Vehicles, Light commercial vehicles and 3 wheelers are manufactured at the Zaheerabad plant in Andhra Pradesh and three-wheelers at the Haridwar plant. The company has an established dealer net elaborate which is estimated to be more than 500. The well established company is now eyeing the hatchbacks and will bring in some competition when it launches the Mini-Xylo in India. The company too has plans to go green with hybrid versions of their car models.MAHINDRA MAHINDRA LIMITED(MM) MahindraMahindraLimited(MM)isanIndianmultinationalautomakerhe adquartered inMumbai, Maharashtra, India. It is one of the largestautomobile manufacturersby production in India and a subsidiary ofMahindra Groupconglomerate. The company was founded in 1945 inLudhianaas Mahindra Mohammed by brothers K. C. Mahindra andJ. C. MahindraandMalik Ghulam Mohammed. After India gained independence andPakistanwas formed, Mohammed emigrated to Pakistan where he became the nations firstfinance minister.The company changed its name to Mahindra & Mahindra in 1948. It is ranked 21 in the list of top companies of India inFortune India 500in 2011. History Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing all-purpose utility vehicles, starting with assembly under license of the iconicWillysJeepin India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture oflight commercial vehicles(LCVs) and agriculturaltractors.Today, M&M is the leader in the utility vehicle segment i n India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses. Over the past few years, M&M has expanded into new industries and geographies. They entered into thetwo-wheelersegment by taking over Kinetic Motors in India. M&M also has controlling stake inREVA Electric Car Companyand acquired South KoreasSsangYong Motor Companyin 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200 The Worlds Best Corporate Reputations list.Automobiles Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It has acquired plants in Chinaand the United Kingdom,and has three assembly plants in the USA. M&M has partnerships with international companies likeRenault SA,FranceandInternational Truck and Engine Corporation, USA. M&M has a global presenceand its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. ased in Italy,Mahindra USA Inc. , Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment withMahindra Navistar, the joint venture withInternational Truck, USA. M&Ms automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like theScorpioand theBolero.It at one time had a joint venture withFordcalledFord India Private Limitedto build passenger cars. At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine. True to their word, Mahindra Mahindra launched theMahindra Xyloin January 2009, and as of June 2009, the Xylo has sold over 15000 units.Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt,in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities inBrazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double hacker pick-up body styles as well asSUVs. Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based inAlpharetta, Georgia.Mahindra announced it will import pickup trucks from India inknockdown kit (CKD)form to circumvent theChicken tax. CKDs are complete vehicles that will be assembled in the U. S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing level-headed issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles.However, a November 2010 report quoted John Perez, theCEOofGlobal Vehicles USA, as estimating that he expects Mahindras small diesel pickups to go on sale in the U. S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports suggest that the delays may be due to an Manindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans. In June 2012, amass tortlawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud.Mahindra Mahindra has a controlling stake inMahindr a Reva Electric Vehicles. In 2011, it also gained a controlling stake in South Koreas SsangYong Motor Company. Mahindra & Mahindra Ltd. (M&M), has launched its much awaited SUV, XUV 500, ordinance named as W201 in September 2011. The last 500 in the name is pronounced as 5 double-O (alphabet). The new SUV by Mahindra has been designed in-house and it is developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 comes in a price range between Rs 14 lakh to Rs 15 lakh.Besides India, the company also targets Europe, Africa, Australia and Latin America for this model. M & M President Mr Pawan Goenka told that the company plans to launch six new models this fiscal. The company launched CNG version of its mini truck Maxximo on 29 June 2012. A new version of Verito in diesel and petrol options was launched by the company on 26 July 2012 to compete with Marutis Dzire and Toyota Kirloskar Motors Etios. Mahindra Xylo, MPV will n ow be available with a guaranty of 3 years / 1,00,000 kilometres and this countenance is extended across all Xylo variants.This new warranty is likely to lure customers towards buying this happy leg vehicle from the stables of Indian manufacturer Mahindra. With its chic looks and user friendly features,Mahindra Xylohas already carved out a niche for itself in the Indian MPV segment. Better known as Happy legs car Mahindra Xylo is already famous for its spaciousness and comfort and now with the new warranty it is likely to garner sales as it has gone upscale in terms of customer confidence and satisfaction. The Xylo has been a successful product for Mahindra and has helped the company to modishly position itself in the budget utility vehicle segment.The all new Xylo has been launched early this year has come out carrying 50 new changes and features. At present the Xylo lineup includes five variants which are powered by three distinct engine options including the 120 BHP m Hawk engi ne. Mahindra XUV 500 bookings are now open again for two weeks across 19 selected cities of India after February 2012. As per official announcement, 9 months production capacity for the XUV 500 is sold out due to enkindle response from customers in the first 2 rounds of booking. Now, to meet the growing demand, the production capacity has been ramped up to 4000 vehicles per month.Mahindra has also unveiled the XUV 500 in Indore with aprice tag of Rs. 11. 83 lakh (ex-showroom). Mahindra XUV 500 SUV price will be on similar lines for Patna and Jaipur, also this Cheetah inspired utility vehicle will soon be available in other Indian cities. Designed and developed in-house, the XUV 500 was Mahindra Indias first crack at the monocoque design, front wheel drive and transverse engine Mahindra Bolero, the flagship Sports utility vehicle from homegrown manufacturer Mahindra has clocked in 1, 00,686 units in FY 2011-12 registering a 21% increase.Bolero was once again bestowed with the highes t selling SUV human action in India for the sixth consecutive year also this was the highest annual sales garnered by the Bolero since it came into being. In March 2012, only the SUV managed 10,026 unit sales which is also the highest ever monthly sales till now. Mahindra Bolero sold 83,112 units of sales in 2010-11 FY. M&Ms Bolero has risen up to the seventh position in the top selling passenger vehicles in India in FY 2011-12 from the 9th position it had in the year 2010-11. NoticeablyMahindra Bolerois the only SUV to feature in the top selling passenger vehicles in India.Mahindra Scorpio SUV is going under scalpel and W105 is the code name given to Mahindras facelift project. The refreshed version of Mahindra Scorpio is likely to arrive in the year 2014. The all newMahindra Scorpiois likely to lose weight and the auto major has designed a special project called T026 to reduce down the weight of the car by 260 kilograms with the internalisation of fibre parts which is going to i ncrease the efficiency level of the car and is going to make it more frugal. Mahindra is likely to add an all-new heart to new Scorpio the2. L engine from the Cheetah XUV 500 that churns out 140bhp-330Nmtorque is likely to go under the hood of Scorpio. To increase the legroom space in the middle row, Mahindra is eyeing to increase the wheelbase. Mahindra Verito Mahindra India has unearthed theNew Look Verito with a price tag of Rs. 5. 27 lacs for Petrol, BS4 & Rs. 6. 26 lacs for Diesel BS4 (both prices ex-showroom New Delhi). Refreshed 2012 Verito is available in both fuel options , the gasoline powered is made available in 2 guises , G2 and G4 and the diesel powered will have D2, D4 and D6.Mahindra Verito has gone under the scalpel to become more stylish, contemporary and premium, with the improved ergonomics in all the refreshed Verito sports 23 new changes and features. The core strength will be the powertrains running the new Verito sedan, Renault 1. 5 LDCi diesel engine and Re nault 1. 4 L MPFi petrol engine which are best in class and extremely frugal. The revamped front fascia has new headlamps, refreshed bumper, redesigned bumper and front grille. The rear has also been refreshed with new clear lens tail lamps , deck lid and cheome applique and sleek bumper.The cabin area has also gone classy with two tone instrument panel, elegant fabric upholstery and contemporary grey tone interior color theme. New Mahindra Thar four wheel drive variant is officially launched with air conditioner with heater. The factory fitted AC and heater, however, has resulted in an increase in price ofThar 4X4 with CRDe engine which now cost at Rs 6. 75 lakh (ex-showroom Mumbai). M&M has launched this upgraded Thar SUV bang on time as the scorching sun is setting just above the head making the summers unbearable without an AC. 1. 4 STATEMENT OF THE PROBLEMMeasuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to todays sharp competitors that their focus mustiness change. Customer satisfaction is the state of mind that customers have about a company when their expectations have been met or exceeded over the spirit of the product or service.The achievement of customer satisfaction leads to company loyalty and product repurchase. Companies recognize that in a global market, they will need to gain a greater understanding of customer satisfaction in order to adapt and mould their services for the customer. appreciation the wants and needs of your customers is a very important element of business and customer satisfaction reviews are the best way to achieve this. As a very reputed vehicle retailer, TVS Sons, Maradu, Cochin has their primary come to as their customers satisfaction.They treat their customer as the king and they need to know up to what extend their customers are satisfied with the Mahindra vehicles they are providing and related services that they are providing with the vehicles, the financing, after sales services and so on. This is the reason that the study on customer satisfaction of Mahindra passenger vehicles been carried out in TVS Sons, Maradu, Cochin. 1. 5 OBJECTIVES OF THE STUDY Primary objective * To study the factors responsible for satisfaction of MAHINDRA passenger vehicles Customers of TVS Sons.Secondary objective * To study the role of after sales services provided by the organization towards the customer satisfaction * To recommend the management of TVS Sons, Kaloor, with true measures to be taken in order to improve the level of customer satisfaction * To inform the MAHINDRA Automobiles, about customer needs and wants on their current vehicles and im provements suggested by the customers. 1. 6 SCOPE OF THE STUDY Customer satisfaction is an important factor that leads to sales effectiveness of the company.It is important which will help the organization in increasing its future sales, profits and market demand. Customer satisfaction, abusinessterm, is a measure of how products and services supplied by a company meet or surpasscustomer expectation. This research work consists of the study of the factors influenced towards MAHINDRA light passenger vehicles with reference with the leading automobile distributor, TVS Sons. This study is an attempt to examine and analyze the factors influencing the satisfaction level of the customers of TVS to Mahindra light passenger vehicles.This study will be beneficial to both the companies to improve themselves its efficiency after this study. The scope of the study was congested only to the district of Ernakulam and to the customers of TVS Sons. 1. 7 REASEARCH METHODOLOGY Descriptive research methods are used to better describe marketing problems, situations, or markets such as market potential for a product or the demographics and lieu of customers. Sample design Sampling is the process by which the selection of some parts of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made.Sampling unit existing users of the Mahindra passenger vehicles who purchased from TVS sons, Maradu and Kaloor Sample size 50 Sampling method convenient sampling is used. A fraction of population being investigated which selected by gismo sampling method for the easier collection of data. Source of data the Primary data will be collected from existing users of the Mahindra passenger vehicles who purchased from TVS sons, Kaloor. The SECONDARY data will be collected from company records, journals and websites.Period of study 20th august 2012 to 12th September 2012 Tools uses for the study * Personal interview * Questionnaires * Telephon ic interview Research Instruments for data analysis and interpretation * Graphs and percentage methods for easy interpretation of data 1. 8 LIMITATIONS OF THE STUDY * A bigger sample size would have revealed information in much more depth * A higher time frame more than 23 days would have helped gaining more insights to be research work * Analysis, finding and suggestion were based on the information selected from the respondents. Any accuracy issues nvolved in the researcher might have affected the latter works of the researcher. * There is a chance of people related errors. Busy people or relatively aggressive people may give wrong feedbacks * The study was conducted in a festive season in Kerala namely onam. The number of people who should be available in the survey area has gone for vacations. It has made an impact on the results and feedback of the customers. CHAPTER II REVIEW OF LITERATURE REVIEW OF LITERATURE Marketing The following definition approved by the American Marketi ng Association come along of Directors approved from 2007 October.Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through informationinformation used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions monitor marketing performance and improve understanding of marketing as a process.Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. Customer value It is defined as the difference between what a customer gets from a product, and what he or she has to give in order t o get it. It helps people and companies unlock their inner creative power and achieve amazing results. Relative performance identifies how the product or service gives customer value relative to what competitors offer.In order to generate more thought about customer value, and to reach out to a customer base, a business might promote a customer value proposition. The customer value proposition is essentially a promise of benefits from a vendor to customers. Customer Satisfaction Customer satisfaction is defined as the measurement of how a companys product or services meet or surpass its customers expectations. It is also a measure of how the customer perceives the way the companys representatives dealt with his or her needs.The Wikipedia defines the term customer satisfaction as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. According to PHILIP KOTLER, th e definition of customer satisfaction is the level of a persons felt state resulting from comparing a products perceive performance (or outcome) in relation to the persons expectations. Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on an organizations profitability.Due to this, the consequences of customer satisfaction and dissatisfaction must be considered. There is also a positive connection between customer satisfaction, loyalty and retention. Therefore, customer satisfaction, loyalty and retention are all very important for an organization to be successful The customer satisfaction plays a major role in determining the likelihood of an organizations success and profitability over a long term. An important way for a business to develop customer loyalty that in turn builds repeat business through customer retention.Generally speaking, there are three different levels of customer satisfaction dissatisfied cu stomers who are seeking another supplier satisfied customer who will buy from the company in the future and the loyal customer who will remain so despite of competitive offers. Unless a business organization develop a strong base of satisfied customers, it will be difficult if not impossible to remain viable in its marketplace. Moreover, any business not focused on satisfying their customers will be at the mercy of competitors who will eventually satisfy that persons needs and desires.Taking a prompt action to resolve a customers problems can make the 85% of them repeat customers. It costs on an average six times as much to find a new customer as it does to keep an existing one happy. This underscores the importance of customer satisfaction. The steps in metre and managing customer satisfaction The following are a sound and simple approach for measuring and managing customer satisfaction * Know who your customers are * Understand your customers needs * Measure your customer service performance * Focus on their priorities Improve your processes Methodologies Frameworks for evaluating customer satisfaction with products Kano model of Customer Satisfaction The Kano et al. (1996) model of customer satisfaction classifies product attributes based on how they are perceived by customers and their effect on customer satisfaction. (Kano, serkau et al. 1996). According to this model, there are three types of product of attributes that fulfill customer satisfaction to a different degree * Basic or expect attributes * Performance or mouth attributes * Surprise and delight attributesA competitive product meets basic expected attributes, maximizes performance attributes, and includes as many excitement attributes as financially feasible. In this model, the customer strives to move away from having unfulfilled requirements and being dissatisfied. The Kano model (Kano, Seraku et al. 1996) The performance or spoken attributes (the central line of the model) are those express ed by customers when asked what they want from the product. Depending on the level of their fulfillment by a product or service these requirements can satisfy or dissatisfy consumers.This basic or expected attributes (lower curve in the model) are basic attributes, which customers take for granted and they are so obvious that they are not worth mentioning. While the presence of these attributes is not taken into account, their absence seizure is very dissatisfying. The surprise and delight attributes (upper curve in the model) lay beyond the customers expectations. If they are present they excite the customer, but their absence does not dissatisfy, as customers do not expect them. A successful combination of expected and exciting attributes provides a company with an opportunity to achieve competitive advantage.A successful company will correctly identify the requirements and attributes and use them to document raw data, user characteristics, and important service or product attribu tes. To make information about the identified requirements about the attributes understandable and useful for designers, a so called Quality Function Deployment (QFD) approach is often being used. The goal of QFD is to assure that the product development process meets and exceeds customer needs and wants and that customer requirement are propagated throughout the life cycle of the product.The approach uses a number of matrices, which helps in translating customer requirements into engineering to design parameters, specifying product features, manufacturing operations and specific instructions and controls. QFD allows for the minimizing of errors and maximizing of product quality for customers. This approach is probably the only existing quality system with such strong orientation to customer satisfaction. Innovation framework The process of adopting new products has also been studied within innovation adoption literature, and in particular the Rogers (1995) innovation framework.The framework suggests five steps, through which an adopter goes to the adoption of a new product or a service (Rogers 199536) Firstknowledgeofaninnovationforminganattitudetowardtheinnovation decision to adopt or reject implementation of the new idea confirmation of this decision Rogers model closely resembles the customer satisfaction model by Engel et al. (1995). The first knowledge is acquired when an individual is provided with the information about the innovation. The attitude is formed evaluating the features of innovation and a resolution onaccepting or rejecting the product follows.Implementation corresponds to the consumption and confirmation refers to the need to reaffirm the decision about the innovation adoption. Rogers also maintained that people accept innovation differently, depending on their personality, their innovativeness, and interpersonal communication, and jibe to this could be classified into innovators, early adopters, early majority, late majority, and laggard s. Innovators seek newness and value the time periodthat is passedsince the product launch. Laggards seek reassurance and confirmation about product or service qualities through interpersonal communication and word of mouth.A large number of studies have analyzed the differences between earlier and later adopters based on socio-economic, demographic, cultural, or psychological criteria (Tornatsky,Eveland et al. 1983), (Gatignon and Robertson 1985), (Frank, Sundqvist et al. 2001),(McMeekin and Tomlinson 1998), (Cestre and Darmon 1998). Time of adoption of innovation Economists, for example, suggest that for social innovation to take place, innovators should first accept innovation and then create institutional framework that would trigger the acceptance of new practices.For the laggards to join in another mechanism the desire not to be left out of the group can be used to speed up dissemination of more sustainable practices. Besides adopter categories, Rogers also identified a ran ge of factors affecting the rate ofadoption * comprehend attributes of theinnovation * Relative advantage * Compatibility * Trial ability * Complexity * Observability * Type ofinnovation-decision * Communication channels * Nature of the social system * Extent of change agents publicity efforts.These factors are often used in many innovation studies as evaluation criteria, based on which questionnaires for consumer surveys are developed. Frameworks for evaluating customer satisfaction with services Service Quality Model ServiceQualityModel According to Gronroos (1982), the quality of a service perceived by customers will differ depending on what strategy the company chooses to deliver and promote that service. The service quality model by Gronroos holds that the quality of a service, as it is perceived by the customer, can be divided into technical quality and functional quality dimensions.The former denotes what the customer receives as the output of a service production process an d the latter how the technical quality is produced and transferred to the customer during buyer-seller interactions. Gronroos posits that the technical quality is the basic condition for a positively perceived total quality, but the functional quality is the one that adds competitive edge (Gummesson and Gronroos 1987). Furthermore, in the relationship marketing, the growth of the importance of functional quality in comparison to technical quality become a strategic one (Gronroos 1993).The greenback isalso made inthe model between perceived and expected service quality and it is suggested that the quality is perceived subjectively. Gronroos (1988) further develops the model by positing that in the case of a company,which extends product offer with services, it is more appropriate to talk about total perceived quality. According to him, a high perceived quality is obtained when the experienced quality meets customer expectations, i. e. the expected quality. However, if the expectatio ns are unrealistic, the total perceived quality will be low, even if high quality was experienced (Gronroos 1988).The expected quality is heavily influenced by market communication (advertising, sales campaigns, PR and direct mail), word-of-mouth, company image, and customers needs. While a company directly controls market communication, the word-of-mouth and company image are outside its immediate reach. Gronroos conclusion is that the total perceived quality is not only defined by the level of technical and functional dimensions, but also by the gap between the expected and the experienced quality. TheSERVQUALmodel Given the growth of services in the last decades, many researchers have recognized the need to develop measures of service quality.One of the most often used measures is the SERVQUAL based on extensive research in generic determinants of perceived service quality (Parasuraman, Berry et al. 1985 Parasuraman, Berry et al. 1988 Zeithaml, Parasuraman et al. 1990 Parasuraman , Berry et al. 1991 Parasuraman, Berry et al. 1993Parasuraman, Berry etal. 1994). The model measures the difference between customers expectations about general quality ofa certain group of service suppliers and their perceptions about the actual performance of a service provider from that group.It uses a set of service quality determinants (explained in Box 1) heedful by a 22-item scale. The model defines customer satisfaction as perceived service quality, which is the gap between expected service and perception of service in truth received. The determinants of service quality used in the model. * Access means approachability and ease of contact * Communication means informing the customers in an understandable way and listening to them. It may imply that companies need to use different languages to talk to different customer groups (i. e. professional and private customers) in i. e. xplaining what the service comprises, how much various service elements and offers cost, and othe r features of the service * Competence means possession of required skills (i. e. organizational and personal) and knowledge to perform the service * Courtesy comprises politeness, respect, friendliness of the service provider personnel * Credibility includes trustworthiness and honesty * Reliability means that the service is performed with high accuracy and thoroughness every time * Responsiveness concerns the willingness of employees to provide the service and how tight the service is provided. Security comprises physical and financial safety and confidentiality * Tangibles include all physical products that are involved in service delivery, and even other customers * Understanding the customermeans taking steps to know customer better, learning their specific requirements, providing individual attention, recognizing regular customers. While being widely applied, the SERVQUAL model has also received criticism for not including prices in the assessment or for the inclusion of expe ctations as a variable in measuring service quality (Boulding, Kalra et al. 993). maybe the most often heard criticism pertains to the lack ofa clear link between satisfaction and perceived service quality identified by some research (Duffy and Ketchard 1998). An alternative model (SERVPERF) was later developed for these reasons, based on the findings that service quality does not depend on expectations and can be directly measured by simple performance based measures of service quality (Cronin and Taylor 1994) Toolbox for measuring the

European settling in America Essay

The disc overy of the Americas was one of the biggest events in history. But some tend to look over the fact that the discovery of the Americas led also to the discovery of Native American groups who were already settled here. So did the Europeans really have the right to settle in the Americas? The Europeans had every right to settle in the Americas. They had this right because no nation or form of judicature had been established here. If a nation or government had been established, then it would be a different story. The problem with the Native Americans was that they were so sparsely spread out around the Americas.If they had all been in one declamatory area things possibly could have gone better for them than they did. The Europeans did have every right to settle in the Americas, but they had absolutely no right to divest Indians of their land. The Indians had settled here years and years before the discovery of the Americas by the Europeans. The Indians had somehow ventured o ver to the Americas, just as the Europeans had done, and made a home here. Europeans had no right to take that away from them. The Europeans should have been more compassionate towards the Native Americans.They should have respected the fact that they had settled here first, but human superbia got in the way and they wanted what they couldnt have. The Europeans lied, cheated , and stole from the Indians making for a very confrontational accommodation. This is not the way they should have gone about this. many another(prenominal) things could have been done to aid in a more peaceful accommodation. First and foremost, the Europeans could have settled anywhere else in the Americas, whereas it is very large with spile of land. If they really wanted the specific land the Indians were on they could have coincided with them.They could have lived in peace amongst each other. The two cultures could teach other new things, and care one another. If this still didnt work, the Europeans coul d have peacefully negotiated with the Indians, no violence or deceit involved. Sadly, the Europeans hearts werent in the right place when they came crosswise the Indians, and most of the Europeans wanted the Indians gone or exterminated. As Christians, we are supposed to help others and be compassionate. Had the Europeans approached the Indians with this mindset things could have been done more peacefully mingled with the two cultures.

Dream Act for Dreamers

daydream Act for ambitioners Life is not easy to be a perfect for anyone. Everyone needs something all the time. nation always move to effort to get what they want and need. many an(prenominal) people including me come to the United States to get a ruin future life tho immigration to a new country is not as easy as what we expected. Majority of people come to the United States to achieve their dreams. Some immigrants stupefy real documents interpose into the United States scarce some do not. Those people who do not have real documents atomic number 18 called il healthy immigrants.Most of them made crossways the border enter into the United States. No matter what they argon levelheaded or illegal, all of them are here looking for a good life. Many different people from different countries come to the United States because the States is a land of immigrants. Legal immigrants are properly becoming the United States citizenship under the laws but illegal immigrants are still waiting to process their dreams. We might have a question to ask, Should immigration law change for the illegal immigrants to gain their legal status? Answer may vary from different views.Some people agree that immigration law should change if undocumented immigrants, who already here for many years, they fee taxes, obey the laws and are a good man for the country. Some people do not agree that immigration law should change for the undocumented immigrants because they enter into the U. S. by breaking the law. One of the undocumented immigrants, Jose Antonio Vargas, shares his sustain experience of liveliness as an illegal immigrant in the United States in his two articles My Life as an Undocumented Immigrant, and non Legal Not Leaving. Vargas was born in Philippine and grew up in the United States from his teen age. His mother sent him to the U. S. without real documents to experience with his grandparents when he was 12 years old. Finally, he found out that he came to the U. S. with fake documents after he turned to age of 16. He concerned to the highest degree someone figured out his secret one day and then he kept his status for many years. It made him uncomfortable upon people who tending him a lot, he finally decided to announce about his real life and identity to the public.He is not just now an undocumented immigrant but also a gay. He declared his status and requested for the DREAM Act (the Development, Relief, and Education for Alien Minors Act), which would help the people, who did not have real documents, to be a legal citizenship available to them. Unfortunately, Vargas does not qualify for the program because of his age - now he is over 30. Although Vargas does not have a chance to gull the program, he fights for the young undocumented immigrants. The Dream Act is eligible for young people who arrived to the U.S. as minors, graduated from high school in the U. S. , and lived in the U. S. at least 5 years. Lately, the Department of Homela nd Security announced that young people who were in the country illegally would stop deportation and got work permits under the program. However, The DREAM Act legislation has not passed yet. The U. S. Congress should pass the DREAM Act for the DREAMers who eligible for the program so that they can finish their higher education, contribute to the societies, and betray more economic growth in the future for our country.The DREAMers, young people who are illegal immigrants, have grown up here and already assimilated into the culture. every(prenominal) of them were brought here illegally by their parents and relatives. They didnt have their own choice to come to the United States. According to Vargass article Not Legal Not Leaving, there are estimated 11. 5 million people of illegal immigrants live in the United States and they are still struggling like him for a remedy life (Vargas, 2012, p. 1). Like Vargas, all of illegal immigrants were brought to the United States when they were children.They all are here to find for their better future. They might face many more problems than fixedness immigrants face because they didnt have real documents to show proof of live here legally. Some undocumented immigrants are already deported but some are still remained. Vargas said, I am sorry for what I did, but I did it because I had to live and survive (Vargas, 2012, p. 5). They broke the law because they had no choice for living and surviving their lives in a new country. Although they pay taxes that the U.S. citizens do, they do not get equal rights as a citizen. They only get a welfare from their efforts is a stressful life. We should consider those young people to fulfill their American dream. The Congress should pass the DREAM Act for those young people who eligible to apply the program. If DREAM Act will pass, more DREAMers can finish their education and get well-paying jobs. For example, if some of them will become doctors, they can cure different diseases to t rue(p) many people lives.And also they can give more support to their societies and the country. Similarly, the DREAMers were obliged by their parents and relatives they had no choice. They did not break the law directly. However, their parents and relatives broke the law. The adults got only one reason which they wanted to give a better future life for their children. Vargas told us that he believed himself as an American even though America didnt count him yet for an American (Vargas, 2011, p. 2). Like Vargas, they all believe that America is their home.They were raised here and they knew nothing where else. They all are creating a better life and hoping their dream comes true. Vargas describes, Ive created a good life. Ive lived the American dream (Vargas, 2011, p. 2). They all are same as like Vargas and they have their own story why they are here. No matter what they break the law or not, we should allow the young people who have educated here, paid taxes and world a good man to gain their status to be a legal immigrant.If the DREAM Act will pass, the minors can step towards their American dream. If so, those millions of minors can make our country to be a better place and more economic growth in the future. The Congress should pass the DREAM Act for those young undocumented immigrants because they have been living here for many years and they are educated, worked, and paid taxes like other residents and American citizens. People are never perfect we make a mistake at least one time in our whole life. We should give a chance to try their lives better.If the DREAM Act is passed, they will be allowed to stay like permanent residents and will have to contribute more their communities or societies and make their lives better than before. To fulfill their dream come true, the DREAM Act should pass for the minors (or) DREAMers. References Vargas, J. (2011, June 22). My life as an undocumented immigrant. New York Times. Retrieved from http//www. nytimes. com/20 11/06/26/magazine/my-life-as-an-undocumented-immigra nt. html? Vargas, J. (2012). Not legal not leaving. (Cover story). Time, 179(25), 34-44.